The verdict
If you work only in Google and Microsoft Ads and your problem is finding what has gone wrong, I would pick Adalysis. It is the simpler product to adopt, and the audits tell you where to look.
If you run more platforms, or want rules that flag or fix problems on their own, pick Optmyzr. Start with alerts and move to automated changes once you trust a rule, because a bad rule can do the wrong thing at scale.
If you manage one small account, I would skip both. Either way, the value depends on a person acting on what the tool finds.
Side by side
| 13 points compared | ||
|---|---|---|
| Starts at | €126/mo | $209.33/mo |
| Free plan | No | No |
| API | No | Yes |
| MCP server | Yes | Yes |
| Ad A/B testing | Yes | Yes |
| AI optimisation | Yes | Yes |
| Bid & budget automation | No | Yes |
| Client-ready reports | Yes | Yes |
| Google and Microsoft Ads | Yes | Yes |
| Multi-account management | Yes | Yes |
| Reporting dashboards | Yes | Yes |
| Rule-based campaign automation | Yes | Yes |
| Sells its own search ad inventory | No | No |
| Links |
Plans and pricing
Adalysis
- Adalysis€149/mo
Optmyzr
- Essentials$299/mo
- Premium$389/mo
Who each is for
Choose Adalysis if…
Pick Optmyzr if you want automation with a person approving the changes. Rules, budget alerts and bulk updates remove routine checking across many accounts.
Its MCP server for the Sidekick assistant stages changes made through an AI client for a person to approve. That suits teams that do not want a black box adjusting spend.
Features are gated by tier, so check which one runs the daily or hourly automation you need. Some items are priced as add-ons. Expect a learning curve on the rule engine.
Choose Optmyzr if…
Pick Adalysis if audits and testing are the job. It suits a PPC manager who wants a daily list of findings in order of impact, and clear reports for clients.
Unlimited accounts and users on every plan means a growing team does not add seat costs. It has a long free trial, so you can see findings on your own accounts first.
It does not cover Meta, LinkedIn or Amazon. There is no direct API, only an MCP server. Skip it if you want rule-based automation.
Other options worth a look
Manage paid search and display advertising campaigns, tracking spend, clicks, and conversions by account.
Buy search, display and video ads across Bing, Yahoo and other networks on a pay-per-click basis.
Audits and optimises Google, Microsoft and Meta ad campaigns from one dashboard with alerts and fix suggestions.
Look up the ads any advertiser has shown on Google, with their creatives, formats and regions.