The verdict
For a small B2B team that wants to see what an audit finds without committing, I would start with Adzooma. It costs nothing to connect an account, and the findings are easy to act on.
If you manage meaningful spend across several accounts and want rules doing routine checks while a person approves changes, pick Optmyzr. Start with alerts and only automate changes once you trust a rule.
If you run one small account, I would skip both. The paid tools need enough spend to justify the time, and Optmyzr in particular does not get cheap on a small budget.
Side by side
| 12 points compared | ||
|---|---|---|
| Starts at | $58.33/mo | $209.33/mo |
| Free plan | Yes | No |
| API | Yes | Yes |
| MCP server | No | Yes |
| Ad A/B testing | No | Yes |
| AI optimisation | Yes | Yes |
| Bid & budget automation | Yes | Yes |
| Client-ready reports | Yes | Yes |
| Google and Microsoft Ads | Yes | Yes |
| Multi-account management | Yes | Yes |
| Reporting dashboards | Yes | Yes |
| Sells its own search ad inventory | No | No |
| Links |
Plans and pricing
Adzooma
- FreeFree
- Silver$69/mo
- Gold$179/mo
Optmyzr
- Essentials$299/mo
- Premium$389/mo
Who each is for
Choose Adzooma if…
Pick Adzooma if you want audits, alerts and reports across Google, Microsoft and Meta without a learning curve. The free plan lets you try it on a real account, and the findings are in plain language.
It suits freelancers, small agencies and in-house marketers without deep platform knowledge. E-commerce teams get shopping feed fixes and conversion tracking repair, including GA4.
It is not built for deep bid automation. Paid plans hold the reporting and alert features, and API access appears only in the Enterprise package.
Choose Optmyzr if…
Pick Optmyzr if you run an agency or an in-house team with real ad spend and want automation under human control. The Rule Engine, budget alerts and bulk updates take over repetitive checking across many accounts.
It also reaches Amazon and LinkedIn, which Adzooma does not. Changes made through its MCP server are staged for a person to approve.
Expect a learning curve on the rules, and check which tier runs the automation you need. Some items are add-ons. Skip it for a small account you can check by eye.
Other options worth a look
Manage paid search and display advertising campaigns, tracking spend, clicks, and conversions by account.
Buy search, display and video ads across Bing, Yahoo and other networks on a pay-per-click basis.
Audits and optimises Google and Microsoft Ads accounts with automated testing and performance alerts.
Look up the ads any advertiser has shown on Google, with their creatives, formats and regions.