ActiveCampaign

ActiveCampaign logo
Automates email, SMS and sales follow-up through visual workflows with a built-in CRM and contact lists.
SummaryFeaturesPricingCompetitors12How to usePlaybooks3

ActiveCampaign API

Sign in
API key. API key; API access on: All plans — API docs say a valid ActiveCampaign account is needed and a trial version also works; third-party pricing data lists API access as included from the Starter plan ($15/mo) and upSource

MCP server

What it is
Official remote MCP server (https://developers.activecampaign.com/page/mcp); the Remote MCP URL is unique to each account, so no fixed server_url.

Checked on 2026-10-10 in the developer documentation.

How to use ActiveCampaign

ActiveCampaign powers growth through intelligent automation that connects your entire customer journey. Rather than manually moving leads through your funnel, ActiveCampaign automates nurturing, scoring and handoff to sales, freeing your team to focus on strategy and relationships.

How to automate ActiveCampaign

Native integrations

The vendor says it connects with over a thousand apps. Connect your forms, your website and your webinar or calendar tool, so that every signup creates a contact and starts the right workflow.

Automation idea: when someone books a call, tag them, pause the nurture sequence and notify the owner of the deal.

API and webhooks

There is a documented REST API with guides for contact custom fields, custom objects and event tracking, plus webhooks. A free developer sandbox account exists.

Automation idea: send an event from your product when a trial user reaches a milestone, and let the workflow reach out at that moment.

No-code automation

ActiveCampaign has an app on Zapier. Use it to add contacts from tools without a native connection, or to move deal changes into your project tool.

Automation idea: when a deal is won, create a client folder and an onboarding task automatically.

MCP server

ActiveCampaign has an official remote MCP server, and the address is unique per account. It connects AI tools such as Claude to your account. Start with read-only questions, such as which automations are active, before you let an agent change contacts.