Skai
Skai API
MCP server
Checked on 2026-10-10 in the developer documentation.
How to automate Skai
API and webhooks
Skai has a developer portal with API documentation. Use the API to pull campaign data into your own warehouse or reporting, next to sales and revenue data. Datahub, its standalone data product, covers the same need if you do not want to build it yourself.
MCP server
Skai offers Agent Connect, an official MCP connector for AI agents. It exposes Skai's unified data, media execution and marketing skills to your own agents. Connect it to an assistant such as Claude to ask how a retail media campaign is pacing, then have the agent suggest a budget change for a person to approve.
Built-in automation
Celeste AI and automated bidding and optimisation rules handle repeat work across channels. Skai Studio lets teams design their own agent workflows on the platform.