Pardot (Marketing Cloud Account Engagement)

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Salesforce's B2B marketing automation for lead generation, scoring, nurture and sales alignment on top of the CRM.
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Pardot (Marketing Cloud Account Engagement) API

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OAuth 2.0. OAuth 2.0; API access on: Not stated as plan-gated; docs show daily API request limits per edition: Growth 25,000, Plus 50,000, Advanced 100,000, Premium 100,000 (max 5 concurrent requests). Current docs require Salesforce OAuth 2.0 (connected app with pardot_api scope, v5 preferred); legacy API Key + Account Engagement username still works for existing data streams per Salesforce Help.Source

Checked on 2026-10-10 in the developer documentation.

How to automate Pardot (Marketing Cloud Account Engagement)

Native integrations

Account Engagement is part of the Salesforce platform. Connect it to your Salesforce CRM first, so scored leads and campaign activity sit on the same records the sales team uses.

Automation idea: when a lead reaches your score threshold, create a task for the account owner with the pages the lead viewed and the emails they clicked.

API and webhooks

The Account Engagement API has an Object API for records such as campaigns, opportunities and prospects, an Export API for large data pulls and an Import API for loading prospects from CSV.

Automation idea: export campaign and prospect data nightly to your data warehouse, and report on cost per opportunity next to your ad spend.

Built-in automation

The editions list advanced automation and qualification, and Salesforce Flow for Marketers. Use them to route leads, update fields and trigger follow-up without a developer.

Automation idea: build a re-engagement flow that starts when a prospect has not opened an email in ninety days, and ends by alerting sales if they visit the pricing page.

MCP server

Check whether Salesforce offers an MCP connection for your edition before you plan an AI workflow around it. Until then, the Account Engagement API is the route for connecting an assistant to your prospect data.