Miro

Integrations

Miro integrates with over 160 applications, including Slack, Google Drive, Jira, and Microsoft Teams. These integrations enable teams to embed Miro boards into their existing workflows, ensuring seamless collaboration and data sharing.

Miro AI

Miro AI assists in generating content, summarising information, and suggesting improvements, streamlining the creative process. This feature can be particularly useful for B2B marketers looking to accelerate content creation and enhance productivity.

Use cases for B2B marketers

Strategic planning

Miro's templates and infinite canvas make it an ideal tool for strategic planning sessions. Teams can collaboratively define goals, map out strategies, and align on key initiatives, ensuring a unified approach to business objectives.

Campaign ideation

During campaign ideation, Miro facilitates brainstorming sessions where team members can contribute ideas, vote on concepts, and refine strategies. The visual nature of the platform aids in organising and prioritising ideas effectively.

Customer journey mapping

Miro enables teams to map out customer journeys, identifying touchpoints, pain points, and opportunities for engagement. This visual representation helps in aligning marketing efforts with customer needs and expectations.

Cross-functional collaboration

Miro serves as a central hub for cross-functional collaboration, allowing teams from marketing, sales, product, and customer success to work together seamlessly. Shared boards ensure transparency and alignment across departments.

Workshops and retrospectives

Miro's interactive features support workshops and retrospectives, enabling teams to reflect on past projects, gather feedback, and identify areas for improvement. This fosters a culture of continuous learning and growth.

Integrating Miro into your workflow

Onboarding new team members

Miro can be used to onboard new team members by providing them with interactive tutorials, process maps, and organisational charts. This accelerates the onboarding process and ensures new hires are aligned with team objectives.

Aligning stakeholders

Miro boards can be shared with stakeholders to provide visual updates on project progress, gather feedback, and make informed decisions. This transparency builds trust and keeps everyone informed.

Managing projects

Miro's project management features, such as task boards and timelines, help teams track progress, assign responsibilities, and meet deadlines. This ensures that projects stay on track and deliverables are met.

Enhancing presentations

Miro's presentation mode allows teams to showcase their boards in a structured format, making it easier to present ideas and strategies to clients or executives. This enhances communication and facilitates decision-making.

Pricing and plans

Miro offers several pricing plans to accommodate different team sizes and needs:

Free plan: Ideal for individuals or small teams, offering three editable boards and access to templates.

Starter plan: Priced at $8 per user per month, providing unlimited editable boards, private boards, and advanced collaboration tools.

Business plan: Priced at $16 per user per month, adding features like single sign-on (SSO), advanced diagramming shapes, and enhanced security controls.

Enterprise plan: Custom pricing for large organisations, offering additional features tailored to organisational needs.

Teams should assess their size, collaboration requirements, and budget to determine the most suitable plan.

Final thoughts

Miro is a comprehensive visual collaboration platform that empowers B2B marketers and founders to work together effectively, regardless of location. Its extensive features, integrations, and scalability make it a valuable tool for teams looking to enhance collaboration, streamline processes, and drive business growth. By leveraging Miro's capabilities, organisations can foster a more collaborative and innovative work environment, leading to improved outcomes and success.