Meta Ads

Meta Ads logo
Run and manage Facebook and Instagram advertising campaigns directly from Meta's native platform.
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Meta Ads API

Sign in
OAuth 2.0. OAuth 2.0Source

MCP server

Address
https://mcp.facebook.com/adsSource
What it is
Meta-hosted ads MCP server (open beta), "remote-hosted at https://mcp.facebook.com/ads". Previous mcp.ai/metaads is third-party.

Checked on 2026-10-10 in the developer documentation.

How to automate Meta Ads

Native integrations

Meta's lead ads can connect to a CRM, and the Marketing API docs cover this under CRM integration. Check whether your CRM, such as HubSpot, has a Meta lead ads sync before you build anything. An idea: send every new lead form straight into the CRM and start a follow-up task, so a lead is called within minutes.

API and webhooks

The Marketing API covers creating campaigns, ad sets and ads, managing creative, and pulling performance insights. The Conversions API sends events from your server to Meta. Use the insights endpoints to pull daily spend and results into a dashboard, and the Conversions API to feed back closed deals from your CRM so Meta can optimise for real revenue.

MCP server

Meta does not advertise an official MCP server for its ads. Third-party routes exist, such as the Facebook Ads MCP server from Madgicx, which lets an AI assistant read your campaign data. Check the permissions before you let any assistant change budgets.