The verdict
On the data we hold, it's close: neither pulls ahead on features, a free plan or AI access. The choice comes down to how you work.
Side by side
Plans and pricing
VWO
Pricing not in our catalogue yet.
Who each is for
Choose VWO if…
Marketing, product and growth teams with enough website traffic to run structured A/B tests, who want heatmaps, recordings and experiments in one workspace rather than separate tools.
Other options worth a look
A/B testing and experimentation platform with tiered plans, a free trial and an official MCP server.
Experimentation and personalisation platform for testing websites and features, sold through a sales conversation.
A/B testing, web personalisation and on-site surveys all combined in one ecommerce-focused platform.