Otterly.AI vs SurferSEO

Two SEO tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Otterly.AI comes out ahead. Here is why, point by point.

What the data says

Otterly.AI covers more of the features we compared: 4 of 4, against 3.
Both have an API and an MCP server, so either works with AI employees.
In our SEO ranking, Otterly.AI places 5 and SurferSEO 1 of 15.

Side by side

Otterly.AI and SurferSEO compared
8 points compared	Otterly.AI	SurferSEO
Starts at	$25/mo	€49/mo
Free plan	No	No
API	Yes	Yes
MCP server	Yes	Yes
AI content optimiser	Yes	Yes
Brand sentiment analysis	Yes	Yes
Optimisation recommendations	Yes	Yes
Technical site audit	Yes	No
Links	Visit	Visit

Plans and pricing

Otterly.AI

Lite15 search prompts, 4 AI engines tracked, unlimited team members. Annual billing shown as $25 per month.$29/mo
Standard100 search prompts, API and MCP access (2,000 requests each per month). Annual billing shown as $160 per month.$189/mo
Premium400 search prompts, API and MCP access (5,000 requests each per month). Annual billing shown as $422 per month.$489/mo

SurferSEO

AI Search AnalyticsTracks AI visibility across ChatGPT, Gemini, AI Overviews and Perplexity; EUR 82 per month billed yearly.€984/yr
DiscoveryCreate or optimise 120 documents and track 10 pages; EUR 49 per month billed yearly.€588/yr
Standard360 documents, integrations and team collaboration; EUR 99 per month billed yearly.€1,188/yr
ProStandard plus more AI prompts, internal linking and cannibalization reports; EUR 182 per month billed yearly.€2,184/yr
Peace of MindUnlimited documents, dedicated success manager and API access; EUR 299 per month billed yearly.€3,588/yr

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Otterly.AI if…

Marketing and SEO teams and agencies who want to see whether ChatGPT, Perplexity, Google AI Overviews and similar engines mention and cite their brand compared with competitors.

Visit Read the review

Choose SurferSEO if…

Content teams, SEO specialists, agencies and founders who publish articles for search and want data-based guidance on what to write and how to optimise it for Google and AI search.

Visit Read the review

Other options worth a look

ToolClient acquisition
Ahrefs
Combines backlink analysis, keyword research, rank tracking and technical audits built on an extensive web index.
SEO
From €27/moFree plan
Sign up on Ahrefs
ToolClient acquisition
SEMrush
Unify keyword research, backlink analysis, technical audits and rank tracking in one dashboard.
SEO
From €112.52/mo yearlyFree planAffiliate link
Sign up on SEMrush
ToolClient acquisition
Semrush AI Toolkit
Track how your brand appears in AI search answers and measure your share of voice.
SEO
From €94.94/moAffiliate link
Sign up on Semrush AI Toolkit
ToolClient acquisition
Profound
Tracks how AI assistants describe your brand and recommends content changes to improve those answers.
SEO
Free plan
Sign up on Profound
ToolClient acquisition
Scrunch AI
Monitor how your brand appears in AI search and serve optimised pages to AI crawlers.
SEO
From $250/mo
Sign up on Scrunch AI
ToolClient acquisition
Peec AI
Monitor how your brand appears in AI search answers across ChatGPT, Gemini, Perplexity and other engines.
SEO
Sign up on Peec AI