The verdict
On the data we hold, Optimizely comes out ahead. Here is why, point by point.
Side by side
| At a glance | ||
|---|---|---|
| Starts at | ||
| Free plan | No | |
| API | Yes | Yes |
| MCP server | Yes | Yes |
| Links |
Plans and pricing
Optimizely
Pricing not in our catalogue yet.
Who each is for
Choose Optimizely if…
Larger marketing, product and engineering teams that run a structured testing programme across websites and features and want one vendor for experiments and content.
Other options worth a look
Runs A/B and multivariate tests on websites to track visitor behaviour and optimise conversion rates.
A/B testing and experimentation platform with tiered plans, a free trial and an official MCP server.
A/B testing, web personalisation and on-site surveys all combined in one ecommerce-focused platform.