The verdict
For a lean B2B founder, the deciding question is what you are actually optimising. If you sell online and want one tool that tests pages, segments visitors, gathers feedback, and tells you what a customer is worth over time, OmniConvert wins on fit and on price, the free Explore tier alone lets you start before you can justify a budget line. If your work is structured experimentation across web, mobile, and server-side, and you value heatmaps and session recordings sitting beside your tests, VWO is the more serious platform and worth its higher floor. The honest split: OmniConvert for ecommerce CRO on a budget, VWO for testing depth when the spend is justified.
Side by side
| 11 points compared | ||
|---|---|---|
| Starts at | $245/mo | |
| Free plan | Yes | No |
| API | Yes | Yes |
| MCP server | Yes | Yes |
| Ad A/B testing | Yes | Yes |
| AI optimisation | Yes | Yes |
| Audience targeting for experiments | Yes | Yes |
| Bayesian or sequential statistics | Yes | Yes |
| Popups & overlays | Yes | Yes |
| Quizzes & calculators | No | No |
| Website personalisation | Yes | Yes |
| Links |
Plans and pricing
OmniConvert
- Explore FreeFree
- Explore paid (from 100K users/month)$350/mo
VWO
Pricing not in our catalogue yet.
Who each is for
Choose OmniConvert if…
Choose OmniConvert if you run an ecommerce or DTC brand and want to start optimising without a real budget, the free Explore tier covers A/B testing up to 50,000 visitors and paid plans begin around 79 USD/mo. It is the better fit when you want testing and personalisation alongside customer-lifetime-value and retention analytics in one ecommerce-shaped tool, and your stack already runs on Shopify, Klaviyo, Meta, and Google Ads.
Choose VWO if…
Choose VWO if experimentation is the core of the work, not a side feature. You get A/B, split, and multivariate testing across web, mobile, and server-side on a Bayesian statistics engine, with heatmaps, session recordings, and surveys bundled in. It suits marketing, product, and growth teams that test seriously and can justify a floor around 299 USD/mo, and whose stack leans on Segment, HubSpot, and WordPress.
Other options worth a look
A/B testing and experimentation platform with tiered plans, a free trial and an official MCP server.
Experimentation and personalisation platform for testing websites and features, sold through a sales conversation.