The verdict
If your team is small and sales needs leads now, I'd pick Leadinfo. It is quick to set up and the value shows when someone acts on the alerts. If you spend real money on paid channels with a long sales cycle, and finance wants numbers it will accept, I'd pick Spectacle.
They overlap a little, since Spectacle also offers company identification, and both can push signals into other systems. But each is much stronger at its own job. Do not buy Spectacle with a short funnel, small ad spend or messy CRM data. Do not buy Leadinfo with low traffic or consumer buyers. Each has an API.
Side by side
Plans and pricing
Leadinfo
- Starter€69/mo
- Scale€159/mo
- Pro€359/mo
Spectacle
- Essential€99/mo
- Scale€349/mo
Who each is for
Choose Leadinfo if…
Pick Leadinfo if you run a B2B site with steady traffic and a process for fast follow-up. It suits sales and marketing teams in Europe who want company names, a decision maker database, lead scoring and alerts, with more than 70 integrations.
I have used Leadinfo for lots of clients, and Solid Growth is also a certified partner. It identifies the business, not always the person, and a large share of visits stays anonymous. Plans follow identified companies, so check usage after a traffic spike. There is a 14-day trial and no free plan.
Choose Spectacle if…
Pick Spectacle if you are a B2B SaaS, product-led or long-funnel team and you cannot say which campaign created a customer. It connects ad platforms, your CRM and billing, so you see revenue per campaign and can compare linear, first touch, last touch and U-shaped models.
I tested Spectacle as an alpha user, and the product has been fully built out since. It also pushes audiences back to ad platforms. The data is only as good as your CRM hygiene and tagging, so spend the first week on that. Plans are banded by tracked ad spend. It is a Dutch company, based in Utrecht.
Other options worth a look
Combines analytics, session replay, and heatmaps to reveal user behaviour and identify conversion friction.
Measure website and app traffic, user behaviour, conversions, and revenue with free event-based analytics.
View session recordings and heatmaps free to understand how users navigate your website or app.
Lightweight, open-source web analytics that shows your traffic on one page without cookies or consent banners.
Assigns unique phone numbers to campaigns so inbound calls can be attributed to their original marketing source.