Kit (formerly ConvertKit) vs Outgrow

Kit sends email and automations to an audience you own. Outgrow builds quizzes and calculators that capture and qualify leads. Pick Kit to nurture a list and Outgrow to fill it with better leads.

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The verdict Side by side Plans and pricing Who each is for Other options

The verdict

If you have no list yet, I'd pick Kit. A free plan, simple forms and a welcome sequence give you somewhere to put every lead you earn.

If you already send email but sign-ups are low or sales say leads are thin, pick Outgrow. An ROI calculator or readiness quiz gives visitors a reason to answer questions, and you get more useful data per lead.

For a small B2B team, the order matters. Get the list and the first sequence working, then add interactive content to lift quality. Check that Outgrow's native integrations include the tool you use, because API access is limited to custom plans.

What the data says

Both cover 1 of the 1 features we compared.
Both have a free plan, so you can try each before you pay.
Outgrow starts lower, at $14/mo against $32.50/mo.
In our Email nurture ranking, Kit (formerly ConvertKit) places 3 and Outgrow 8 of 8.

Side by side

Kit (formerly ConvertKit) and Outgrow compared
5 points compared	Kit (formerly ConvertKit)	Outgrow
Starts at	$32.50/mo	$14/mo
Free plan	Yes	Yes
API	Yes	Yes
MCP server	Yes	Not known yet
Built-in landing pages	Yes	Yes
Links	Visit	Visit

Plans and pricing

Kit (formerly ConvertKit)

FreeFree for up to 10,000 subscribers.Free
CreatorPriced at 1,000 subscribers; $33 per month billed yearly. Price rises with subscriber count.$39/mo
ProPriced at 1,000 subscribers; $66 per month billed yearly. Price rises with subscriber count.$79/mo

Outgrow

Free Forms/SurveysFree plan for forms and surveys only: 1 content type, 100 leads per month, 4 content pieces, 1 user.Free
Freelancer LimitedEntry plan with 5 content types and 1 user. Annual billing shown as $14 per month.$22/mo
Freelancer Pro7 content types and 1 user. Annual billing shown as $25 per month.$45/mo
Essentials9 content types and 3 users. Annual billing shown as $95 per month.$115/mo
BusinessAll content types with 10 users. Annual billing shown as $600 per month.$720/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Kit (formerly ConvertKit) if…

Pick Outgrow if you are a B2B or ecommerce marketer with traffic and thin leads. Calculators, recommendations and assessments let you ask the questions sales would ask, in a format a visitor is happy to answer.

You can publish as an embed, popup, chat or exit-intent prompt, and analytics show which answers convert. The free plan covers forms and surveys only, so calculators and quizzes need a paid plan or the 7-day trial. If all you need is a contact form, a cheaper tool will do.

Visit Read the review

Choose Outgrow if…

Pick Kit if you are a creator, newsletter writer or lean founder and your business depends on an audience you own. You want to send newsletters, run welcome sequences and sell a simple digital product from one tool.

It starts free, and the tag model scales as your list becomes more varied. The cost grows with subscriber count. It is not built for B2B sales with deal pipelines or lead scoring. For rich page design you may add a separate page builder.

Visit Read the review

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