Keap vs Sender

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Two Marketing automation tools side by side: what each does, what it costs and who it suits.

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The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Sender comes out ahead. Here is why, point by point.

What the data says

Only Sender has a free plan to start on.
Sender starts lower, at $6.33/mo against $249/mo.
Only Sender has an MCP server, so an AI employee can work in it directly.
In our Marketing automation ranking, Sender places 8 and Keap 1 of 13.

Side by side

Keap and Sender compared
At a glance	Keap	SESender
Starts at	$249/mo	$6.33/mo
Free plan	No	Yes
API	Yes	Yes
MCP server	No	Yes
Links	Visit	Visit

Plans and pricing

Keap

KeapStarting price with 2 users included; extra users $39 per month. Price grows with number of contacts.$299/mo

Sender

StandardGrowing businesses removing branding$10/mo
ProfessionalOmnichannel marketers needing SMS$20/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Keap if…

Small service businesses, coaches, consultants and agencies that want CRM, email and text marketing automation, appointments, invoicing and payments in one system instead of juggling separate apps.

Visit Read the review

Choose Sender if…

We haven't written up who Sender suits yet.

Visit Read the review

Other options worth a look

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