Keap vs Moosend

vsMO

Two Marketing automation tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, it's close: neither pulls ahead on features, a free plan or AI access. The choice comes down to how you work.

What the data says

Moosend starts lower, at $7.67/mo against $249/mo.
In our Marketing automation ranking, Keap places 1 and Moosend 12 of 13.

Side by side

Keap and Moosend compared
At a glance	Keap	MOMoosend
Starts at	$249/mo	$7.67/mo
Free plan	No	No
API	Yes	Yes
MCP server	No	Not known yet
Links	Visit	Visit

Plans and pricing

Keap

KeapStarting price with 2 users included; extra users $39 per month. Price grows with number of contacts.$299/mo

Moosend

ProSmall businesses managing under 500 active subscribers$9/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Keap if…

Small service businesses, coaches, consultants and agencies that want CRM, email and text marketing automation, appointments, invoicing and payments in one system instead of juggling separate apps.

Visit Read the review

Choose Moosend if…

We haven't written up who Moosend suits yet.

Visit Read the review

Other options worth a look

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