iContact vs Postscript

ICvsPostscript logo
Two Marketing automation tools side by side: what each does, what it costs and who it suits.
VisitVisit
The verdictSide by sidePlans and pricingWho each is forOther options

The verdict

On the data we hold, Postscript comes out ahead. Here is why, point by point.

What the data says
  • Only Postscript has a free plan to start on.
  • iContact starts lower, at $7.67/mo against $100/mo.
  • In our Marketing automation ranking, Postscript places 2 and iContact 10 of 13.

Side by side

iContact and Postscript compared
At a glance
ICiContact
Postscript logoPostscript
Starts at$7.67/mo$100/mo
Free planNoYes
APIYesYes
MCP serverYesNot known yet
Links
Visit
Visit

Plans and pricing

IC

iContact

  • Standardsolo marketers under 2,500 contacts$9/mo
  • Premiumteams needing A/B testing and social posting$16/mo
Postscript logo

Postscript

  • StarterNo platform fee but a minimum monthly spend of 49 USD; 0.009 USD per SMS plus carrier fees.Free
  • GrowthPlatform fee with 0.008 USD per SMS; adds unlimited opt-in keywords and live chat and email support.$100/mo
  • ProfessionalPlatform fee with 0.007 USD per SMS; adds enhanced analytics, priority support and API access.$500/mo
  • Postscript AI PlanBundle of Brand Center, Infinity Testing and Shopper; per-message rates apply on top.$699/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

IC

Choose iContact if…

We haven't written up who iContact suits yet.
VisitRead the review
Postscript logo

Choose Postscript if…

Shopify brands that want SMS, with RCS and email alongside, as a proper revenue channel and need opt-in tools, automated flows and compliance support in one platform.

VisitRead the review

Other options worth a look

  • Keap logo
    ToolClient acquisition
    Keap
    Consolidates customer management, email marketing, sales pipelines and invoicing into one system for small businesses.

    Marketing automation

    From $249/mo yearlyAffiliate link
    Sign up on Keap
  • ActiveCampaign logo
    ToolClient acquisition
    ActiveCampaign
    Automates email, SMS and sales follow-up through visual workflows with a built-in CRM and contact lists.

    Marketing automation

    From $15/moAffiliate link
    Sign up on ActiveCampaign
  • ME
    ToolClient acquisition
    Marketo Engage
    Adobe's enterprise marketing automation for lead nurturing, scoring and campaign reporting, tied into your CRM.

    Marketing automation

    Sign up on Marketo Engage
  • Omnisend logo
    ToolClient acquisition
    Omnisend
    Email, SMS and web push marketing for online stores, with ready-made automations and a free plan to start.

    Marketing automation

    From $16/moFree planAffiliate link
    Sign up on Omnisend
  • P(
    ToolClient acquisition
    Pardot (Marketing Cloud Account Engagement)
    Salesforce's B2B marketing automation for lead generation, scoring, nurture and sales alignment on top of the CRM.

    Marketing automation

    From €1,250/mo yearly
    Sign up on Pardot (Marketing Cloud Account Engagement)
  • GI
    ToolClient acquisition
    GetResponse Inc.
    Combines AI-powered email marketing with landing pages, webinars, and ecommerce tools to automate customer journeys and nurture leads.

    Marketing automation

    From $15.58/mo yearlyFree plan
    Sign up on GetResponse Inc.