Hunter vs Instantly

Two Outbound tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Hunter comes out ahead. Here is why, point by point.

What the data says

Both cover 5 of the 5 features we compared.
Only Hunter has a free plan to start on.
Both have an API and an MCP server, so either works with AI employees.
In our Outbound ranking, Hunter places 8 and Instantly 3 of 33.

Side by side

Hunter and Instantly compared
9 points compared	Hunter	Instantly
Starts at	€34/mo	$85/mo
Free plan	Yes	No
API	Yes	Yes
MCP server	Yes	Yes
Built-in email warmup	Yes	Yes
Built-in lead database	Yes	Yes
Built-in outreach (sequences/dialer)	Yes	Yes
Buyer intent data	Yes	Yes
Strong EU/GDPR coverage	Yes	Yes
Links	Visit	Visit

Plans and pricing

Hunter

Free50 credits per month, 1 connected email account and 500 recipients per sequence; unlimited team members.Free
Starter2,000 credits per month, 3 email accounts, auto-verification, lead enrichment and the AI Writing Assistant; unlimited team members.€49/mo
Growth10,000 credits per month and 10 connected email accounts; adds weekly new opportunities and priority support.€149/mo
Scale25,000 credits per month, 20 email accounts and an account manager.€299/mo

Instantly

StarterBundle with 5,000 emails per month, 1,000 uploaded contacts and 1,500 credits.$94/mo
ScaleBundle with 100,000 emails per month, 25,000 uploaded contacts and 5,000 credits.$194/mo
AgencyBundle with 500,000 emails per month, 100,000 uploaded contacts and 10,000 credits.$555/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Hunter if…

Small outbound teams, founders and agencies that build prospect lists by hand and need verified email addresses plus a simple way to send cold email sequences.

Visit Read the review

Choose Instantly if…

B2B founders, agencies and outbound teams that run cold email at volume across many mailboxes and need warmup, rotation and one reply inbox without building the sending infrastructure themselves.

Visit Read the review

Other options worth a look

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Lemlist
Runs multichannel cold outreach with built-in email warmup, lead database, and deliverability scoring.
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Apollo
Find B2B prospects and run email and phone outreach campaigns from one unified platform.
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From $49/moFree planAffiliate link
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Reply.io
Automates outreach across email, LinkedIn, calls and SMS to coordinate your sales prospecting in one place.
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From $49/mo yearlyAffiliate link
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Smartlead
Run cold email outreach at scale with unlimited mailboxes, warm-up automation and lead verification.
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From $32/mo yearly
Sign up on Smartlead
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Warmup Inbox
Builds sender reputation for new email accounts by warming them through a network of real inboxes.
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From $15/mo
Sign up on Warmup Inbox
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Dealfront
Identifies website visitors by company and provides EU-based B2B contact data with buyer intent signals.
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From €79/mo yearlyFree planAffiliate link
Sign up on Dealfront