The verdict
For a small team planning its first campaigns, pick the lookup site. It is free, it takes minutes, and it improves your first round of copy. You do not need account automation before you have an account worth automating.
If you already run paid search across several accounts with real spend, pick Optmyzr. The rules and audits remove routine checking and keep a standard across accounts, and changes made through its MCP server wait for a person to approve them.
Most agencies would use both at different moments. Look at competitors when you brief the copy, and use Optmyzr to keep the live accounts in order.
Side by side
| 5 points compared | ||
|---|---|---|
| Starts at | $209.33/mo | |
| Free plan | No | |
| API | Yes | |
| MCP server | No | Yes |
| Sells its own search ad inventory | No | No |
| Links |
Plans and pricing
Google Ads Transparency Center
Pricing not in our catalogue yet.
Optmyzr
- Essentials$299/mo
- Premium$389/mo
Who each is for
Choose Google Ads Transparency Center if…
Pick the lookup site if you are a marketer or founder who wants to see what a competitor or any advertiser has run on Google. It suits briefing ad copy, building competitor notes and checking a vendor that pitched you.
It cannot show you results, spend or targeting, and it covers Google only. It is also a free public site, not a product, so there is no support and no promise that it stays the same. Use it as a first step, and pair it with a keyword or SEO tool if you want the spend and keyword side.
Choose Optmyzr if…
Pick Optmyzr if you are an agency, freelancer or in-house paid media team running several ad accounts, and you want software to do the repetitive checks while a person approves the changes. Budget alerts, a negative keyword finder and bulk edits save real time across many accounts.
There is no free plan, and pricing follows the ad spend under management, so model next year's budget and not just today's. Some features depend on the tier you take. Skip it if you run one small account you can check by eye, or if you only need reporting.
Other options worth a look
Audits and optimises Google and Microsoft Ads accounts with automated testing and performance alerts.
Audits and optimises Google, Microsoft and Meta ad campaigns from one dashboard with alerts and fix suggestions.
Manage paid search and display advertising campaigns, tracking spend, clicks, and conversions by account.
Buy search, display and video ads across Bing, Yahoo and other networks on a pay-per-click basis.