Frase vs Semrush AI Toolkit

Two SEO tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, it's close: neither pulls ahead on features, a free plan or AI access. The choice comes down to how you work.

What the data says

Both cover 1 of the 1 features we compared.
Both have an API and an MCP server, so either works with AI employees.
In our SEO ranking, Frase places 4 and Semrush AI Toolkit 6 of 15.

Side by side

Frase and Semrush AI Toolkit compared
5 points compared	Frase	Semrush AI Toolkit
Starts at	$39/mo	€94.94/mo
Free plan	No	No
API	Yes	Yes
MCP server	Yes	Yes
Technical site audit	Yes	Yes
Links	Visit	Visit

Plans and pricing

Frase

Starter1 seat, 1 site, 10 articles and 50 audit pages per month.$49/mo
Professional3 seats, 5 sites, 40 articles and 250 audit pages per month.$129/mo
Scale5 seats, up to 10 domains, 100 articles and 1,000 audit pages per month.$299/mo

Semrush AI Toolkit

Base (AI Visibility)EUR 94.94 per month per domain: 25 daily tracked prompts, 1 domain for brand performance, 300 reports per day.€94.94/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Frase if…

Content marketers, SEO teams and agencies who publish articles at volume and want research, drafting, publishing and ranking checks, including visibility in AI search, in one tool.

Visit Read the review

Choose Semrush AI Toolkit if…

Content and SEO teams that want to see how their brand is mentioned in AI answers from ChatGPT, Gemini and Perplexity, and compare it with named competitors.

Visit Read the review

Other options worth a look

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Ahrefs
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Unify keyword research, backlink analysis, technical audits and rank tracking in one dashboard.
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Otterly.AI
Monitor how your brand appears inside AI search results across ChatGPT, Perplexity, Google AI and Copilot.
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From $25/mo yearly
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SurferSEO
Optimise your content in real time with recommendations based on top-ranking search results.
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From €49/mo yearlyAffiliate link
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Profound
Tracks how AI assistants describe your brand and recommends content changes to improve those answers.
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Scrunch AI
Monitor how your brand appears in AI search and serve optimised pages to AI crawlers.
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From $250/mo
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