Frase vs SEMrush

Two SEO tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, SEMrush comes out ahead. Here is why, point by point.

What the data says

Both cover 3 of the 3 features we compared.
Only SEMrush has a free plan to start on.
Both have an API and an MCP server, so either works with AI employees.
In our SEO ranking, SEMrush places 3 and Frase 4 of 15.

Side by side

Frase and SEMrush compared
7 points compared	Frase	SEMrush
Starts at	$39/mo	€112.52/mo
Free plan	No	Yes
API	Yes	Yes
MCP server	Yes	Yes
AI content optimiser	Yes	Yes
Rank tracking	Yes	Yes
Technical site audit	Yes	Yes
Links	Visit	Visit

Plans and pricing

Frase

Starter1 seat, 1 site, 10 articles and 50 audit pages per month.$49/mo
Professional3 seats, 5 sites, 40 articles and 250 audit pages per month.$129/mo
Scale5 seats, up to 10 domains, 100 articles and 1,000 audit pages per month.$299/mo

SEMrush

FreeFor trying the platform: 1 demo project and 10 reports per day, no credit card.Free
SEO5 websites and 500 keywords tracked daily; EUR 134 monthly or EUR 112.52 per month billed annually.€134/mo
Starter (SEO + AI Search)Adds AI visibility tracking (50 prompts) and MCP access; EUR 190 monthly or EUR 158.40 per month billed annually.€190/mo
Pro+ (SEO + AI Search)15 websites, 1,500 keywords, 100 prompts; EUR 286 monthly or EUR 238 per month billed annually.€286/mo
Advanced (SEO + AI Search)40 websites, 5,000 keywords, API data integration; EUR 526 monthly or EUR 436.99 per month billed annually.€526/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Frase if…

Content marketers, SEO teams and agencies who publish articles at volume and want research, drafting, publishing and ranking checks, including visibility in AI search, in one tool.

Visit Read the review

Choose SEMrush if…

Marketing teams, agencies and growth marketers who want keyword research, backlink analysis, site audits, rank tracking and now AI search visibility in one subscription.

Visit Read the review

Other options worth a look

ToolClient acquisition
Ahrefs
Combines backlink analysis, keyword research, rank tracking and technical audits built on an extensive web index.
SEO
From €27/moFree plan
Sign up on Ahrefs
ToolClient acquisition
Otterly.AI
Monitor how your brand appears inside AI search results across ChatGPT, Perplexity, Google AI and Copilot.
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From $25/mo yearly
Sign up on Otterly.AI
ToolClient acquisition
Semrush AI Toolkit
Track how your brand appears in AI search answers and measure your share of voice.
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From €94.94/moAffiliate link
Sign up on Semrush AI Toolkit
ToolClient acquisition
SurferSEO
Optimise your content in real time with recommendations based on top-ranking search results.
SEO
From €49/mo yearlyAffiliate link
Sign up on SurferSEO
ToolClient acquisition
Profound
Tracks how AI assistants describe your brand and recommends content changes to improve those answers.
SEO
Free plan
Sign up on Profound
ToolClient acquisition
Scrunch AI
Monitor how your brand appears in AI search and serve optimised pages to AI crawlers.
SEO
From $250/mo
Sign up on Scrunch AI