Copper vs HubSpot

Two CRM tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, HubSpot comes out ahead. Here is why, point by point.

What the data says

Both cover 3 of the 3 features we compared.
Only HubSpot has a free plan to start on.
HubSpot starts lower, at $7/mo against $23/mo.
Only HubSpot has an MCP server, so an AI employee can work in it directly.
In our CRM ranking, HubSpot places 3 and Copper 10 of 20.

Side by side

Copper and HubSpot compared
7 points compared	Copper	HubSpot
Starts at	$23/mo	$7/mo
Free plan	No	Yes
API	Yes	Yes
MCP server	No	Yes
Automatic contact capture	Yes	Yes
Gmail or Outlook sidebar	Yes	Yes
Lead capture forms	Yes	Yes
Links	Visit	Visit

Plans and pricing

Copper

BasicPipelines, task automation, project management and contact enrichment; 2,500 contact limit.$29/mo/seat
ProfessionalAdds workflow automation, bulk email, reporting and integrations; 15,000 contact limit.$69/mo/seat
BusinessAdds email series, custom reports, multi-currency, premium support; unlimited contacts.$134/mo/seat

HubSpot

FreeFree for up to 2 users, no credit card needed.Free
StarterSeen as $7 per seat per month billed annually (promo), regular $20 monthly. Includes 500 HubSpot Credits.$20/mo/seat
ProfessionalPer seat, 3,000 HubSpot Credits, and a $1,500 one-time onboarding fee is required.$100/mo/seat
EnterprisePer seat billed annually (shown per month), 5,000 HubSpot Credits, and a $3,500 one-time onboarding fee is required.$150/yr/seat

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Copper if…

A small service business, agency or consultancy that runs on Google Workspace and wants a CRM that fills itself from Gmail and Calendar instead of manual data entry.

Visit Read the review

Choose HubSpot if…

B2B teams, from solo founders to mid-market companies, that want CRM, marketing, sales and service on one shared contact database and prefer to start on the free tier and upgrade deliberately.

Visit Read the review

Other options worth a look

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Folk
Centralise contacts and deal pipelines in a spreadsheet-like CRM with automatic data enrichment.
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Attio
Build a flexible CRM that mirrors exactly how you sell, not how a vendor says you should.
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From €31/mo yearlyFree plan
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