The verdict
For a small B2B team with a website to improve, I'd pick Convert Experiences. It does not assume you sell products, the plans are public and you can start a trial without a card.
If you run an online shop and want to build a testing habit without paying at first, I'd pick Omniconvert. The Explore product has a free tier up to a set number of tested users each month, and the surveys and overlays are useful for quick wins.
If your testing is mostly server-side in a software product, check what the SDKs cover in either tool before you buy.
Side by side
| 7 points compared | ||
|---|---|---|
| Starts at | $299/mo | $245/mo |
| Free plan | No | Yes |
| API | Yes | Yes |
| MCP server | Yes | Yes |
| Audience targeting for experiments | Yes | Yes |
| Bayesian or sequential statistics | Yes | Yes |
| Website personalisation | Yes | Yes |
| Links |
Plans and pricing
Convert Experiences
- Growth$399/mo
- Pro$599/mo
OmniConvert
- Explore FreeFree
- Explore paid (from 100K users/month)$350/mo
Who each is for
Choose Convert Experiences if…
Pick Convert Experiences if you are a marketing or growth team, or an agency that keeps tests for several clients apart. Projects and domains are part of the plan structure, so each client site has its own space. There is a 15-day trial and no free plan, and an enterprise tier with a service level agreement for compliance-heavy teams.
Watch the monthly cap on tested users, and remember that the tool does not tell you what to test. Someone has to own a backlog of ideas and review the results.
Choose OmniConvert if…
Pick Omniconvert if you sell online, especially on Shopify, and want testing, overlays and surveys from one vendor. A visual editor lets marketers set up classic client-side tests, and custom code covers harder ones. The free tier means you can begin before traffic justifies a bill.
Be clear which product you are buying. The vendor now promotes Nexus, a newer AI growth engine, while Explore is the established testing platform. The interface can feel cluttered once you have many experiments, so look at how you find old results during the trial.
Other options worth a look
Experimentation and personalisation platform for testing websites and features, sold through a sales conversation.
Runs A/B and multivariate tests on websites to track visitor behaviour and optimise conversion rates.