Contentsquare vs Leadinfo

Contentsquare shows what visitors do on your site through replays and heatmaps. Leadinfo names the B2B companies that visit and passes them to your CRM. Pick Leadinfo for leads, Contentsquare for conversion.

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The verdict Side by side Plans and pricing Who each is for Other options

The verdict

For a small B2B team, I'd pick Leadinfo. Most B2B visitors never fill in a form, and seeing which companies browsed your pricing page yesterday gives sales something to do this morning.

If you run a busy webshop or a product signup and conversion has dropped without a clear cause, I'd pick Contentsquare. It needs real traffic and someone with time to act on the findings. For a small site, a free tool such as Clarity is enough.

Solid Growth is a certified Leadinfo partner, so weigh that. The two do not overlap, and a larger team could run both.

What the data says

Only Contentsquare has a free plan to start on.
In our Tracking ranking, Contentsquare places 1 and Leadinfo 13 of 14.

Side by side

Contentsquare and Leadinfo compared
At a glance	Contentsquare	Leadinfo
Starts at	$49/mo	€69/mo
Free plan	Yes	No
API	Yes	Yes
MCP server	Yes	Not known yet
Links	Visit	Visit

Plans and pricing

Contentsquare

Experience Analytics FreeFree tier with 200K monthly sessions and 10K session replays per month.Free
Experience Analytics GrowthFrom $49 a month at 7K sessions; price scales with session volume and 20% off when paid annually.$49/mo

Leadinfo

StarterFrom EUR 69 for 0 to 100 identified companies per month; price rises with volume.€69/mo
ScaleFrom EUR 159 for up to 250 identified companies per month; price rises with volume.€159/mo
ProFrom EUR 359 for up to 750 identified companies per month; price rises with volume.€359/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Contentsquare if…

Pick Leadinfo if you run a B2B site, especially in Europe, with steady traffic and a process for fast follow-up. It suits sales and marketing teams that want to react within hours, not days.

It connects to HubSpot, Pipedrive, Slack and more than 70 tools, and it adds a decision maker database and lead scoring. It identifies companies, not always people, and many visits stay anonymous. Plans are sized by identified companies. Use the 14-day trial to test it on your own traffic. Skip it if your buyers are consumers.

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Choose Leadinfo if…

Pick Contentsquare if you are a product, UX or conversion team with a busy site and a clear funnel. It suits you when you run A/B tests without a clear hypothesis, or when a conversion rate drops and nobody can explain it.

It captures events automatically, so you do not wait for a tagging project, and it has a free tier for experience analytics. The product is split by capability, so choose the parts you need. You also need a consent set-up and a weekly habit of reviewing replays. Skip it if traffic is low.

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Other options worth a look

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Google Analytics
Measure website and app traffic, user behaviour, conversions, and revenue with free event-based analytics.
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Microsoft Clarity
View session recordings and heatmaps free to understand how users navigate your website or app.
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Spectacle
Links marketing touchpoints and ad spend to customer revenue and pipeline for B2B SaaS teams.
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Plausible Analytics
Lightweight, open-source web analytics that shows your traffic on one page without cookies or consent banners.
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CallRail
Assigns unique phone numbers to campaigns so inbound calls can be attributed to their original marketing source.
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SI
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Similarweb
Tracks website traffic, audience behavior, and competitor metrics across channels to inform marketing strategies.
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From $99/mo yearlyFree plan
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