Campaign Monitor by Marigold vs Outgrow

Campaign Monitor sends and reports on email campaigns. Outgrow builds quizzes and calculators that qualify visitors before they join a list. One looks after the list, the other helps you fill it with better leads.

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The verdict Side by side Plans and pricing Who each is for Other options

The verdict

If you send email regularly and the weak points are design and reporting, I'd pick Campaign Monitor. If your campaigns bring traffic but sales say the leads are thin, I'd pick Outgrow, and use an ROI calculator or readiness assessment on a high-intent page.

Many teams need both in the end. Test the hand-off from one quiz to your list before you commit.

If you only need contact forms, you need neither. Typeform, Tally or Jotform will do that for less.

What the data says

Both cover 1 of the 1 features we compared.
Both have a free plan, so you can try each before you pay.
Campaign Monitor by Marigold starts lower, at $12/mo against $14/mo.
In our Email nurture ranking, Campaign Monitor by Marigold places 4 and Outgrow 8 of 8.

Side by side

Campaign Monitor by Marigold and Outgrow compared
5 points compared	Campaign Monitor by Marigold	Outgrow
Starts at	$12/mo	$14/mo
Free plan	Yes	Yes
API	Yes	Yes
MCP server	No	Not known yet
Built-in landing pages	Yes	Yes
Links	Visit	Visit

Plans and pricing

Campaign Monitor by Marigold

FreeUp to 500 contacts and 500 emails a month.Free
LitePrice depends on contact tier; $12 a month at 0-500 contacts, 2,500 sends a month.$12/mo
EssentialsPrice depends on contact tier; $29 a month at 0-500 contacts, unlimited sends.$29/mo
PremierPrice depends on contact tier; $159 a month at 0-500 contacts, unlimited sends.$159/mo

Outgrow

Free Forms/SurveysFree plan for forms and surveys only: 1 content type, 100 leads per month, 4 content pieces, 1 user.Free
Freelancer LimitedEntry plan with 5 content types and 1 user. Annual billing shown as $14 per month.$22/mo
Freelancer Pro7 content types and 1 user. Annual billing shown as $25 per month.$45/mo
Essentials9 content types and 3 users. Annual billing shown as $95 per month.$115/mo
BusinessAll content types with 10 users. Annual billing shown as $600 per month.$720/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Campaign Monitor by Marigold if…

Campaign Monitor suits small businesses, solo marketers and agencies that send newsletters and sequences. The editor and templates keep emails on brand, and reports show how each send performed.

It is not a lead capture engine beyond sign-up forms, and it does not replace a CRM. Paid plans grow with list size and sending. The vendor shows a free plan next to a trial, so check the free limits before you import a list.

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Choose Outgrow if…

Outgrow suits B2B and ecommerce marketers who want visitors to get something useful first and become a qualified lead second. Branching logic personalises results, and analytics show which paths and answers convert.

The free plan is for forms and surveys only, so calculators and quizzes need a paid plan or the trial. API access is listed as an enterprise or custom feature. Good calculators need careful formulas and a few rounds of testing before you publish.

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