Apollo vs Mailshake

Two Outbound tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Apollo comes out ahead. Here is why, point by point.

What the data says

Both cover 4 of the 4 features we compared.
Only Apollo has a free plan to start on.
Mailshake starts lower, at $25/mo against $49/mo.
Only Apollo has an MCP server, so an AI employee can work in it directly.
In our Outbound ranking, Apollo places 2 and Mailshake 12 of 33.

Side by side

Apollo and Mailshake compared
8 points compared	Apollo	Mailshake
Starts at	$49/mo	$25/mo
Free plan	Yes	No
API	Yes	Yes
MCP server	Yes	No
Built-in email warmup	Yes	Yes
Built-in lead database	Yes	Yes
Built-in outreach (sequences/dialer)	Yes	Yes
Unified inbox	Yes	Yes
Links	Visit	Visit

Plans and pricing

Apollo

FreeFree forever with limited credits; connect Gmail accounts only.Free
BasicPer seat per month billed monthly; email sequencing and core integrations for individual sellers.$49/mo/seat
ProfessionalPer seat per month billed monthly; higher credit limits, AI features, call recording and advanced CRM integrations.$99/mo/seat

Mailshake

Starter1 email address, 1,500 sends a month, unlimited contacts and campaigns. Annual shown as 25 per month.$29/mo/seat
Email Outreach2 email addresses, unlimited sends, rotation, unified inbox and CRM integrations. Annual shown as 45 per month.$49/mo/seat
Sales Engagement10 email addresses, unlimited sends and 5 phone numbers with a dialer. Annual shown as 85 per month.$99/mo/seat

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Apollo if…

Lean B2B sales teams and founders running outbound who want a contact database, email sequences and a dialler in one place instead of three separate subscriptions.

Visit Read the review

Choose Mailshake if…

B2B sales teams, agencies and founders who run email-led cold outreach and want simple sequences, follow-ups, deliverability tools and a built-in lead finder in one tool.

Visit Read the review

Other options worth a look

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Lemlist
Runs multichannel cold outreach with built-in email warmup, lead database, and deliverability scoring.
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From $55/mo yearlyAffiliate link
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Instantly
Sends high-volume cold email across multiple mailboxes with automated warmup and a unified reply inbox.
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From $85/mo yearlyAffiliate link
Sign up on Instantly
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Reply.io
Automates outreach across email, LinkedIn, calls and SMS to coordinate your sales prospecting in one place.
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From $49/mo yearlyAffiliate link
Sign up on Reply.io
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Smartlead
Run cold email outreach at scale with unlimited mailboxes, warm-up automation and lead verification.
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From $32/mo yearly
Sign up on Smartlead
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Warmup Inbox
Builds sender reputation for new email accounts by warming them through a network of real inboxes.
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From $15/mo
Sign up on Warmup Inbox
ToolClient acquisition
Dealfront
Identifies website visitors by company and provides EU-based B2B contact data with buyer intent signals.
Outbound
From €79/mo yearlyFree planAffiliate link
Sign up on Dealfront