Apollo vs Hunter

Two Outbound tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, it's close: neither pulls ahead on features, a free plan or AI access. The choice comes down to how you work.

What the data says

Both cover 5 of the 5 features we compared.
Both have a free plan, so you can try each before you pay.
Both have an API and an MCP server, so either works with AI employees.
In our Outbound ranking, Apollo places 2 and Hunter 8 of 33.

Side by side

Apollo and Hunter compared
9 points compared	Apollo	Hunter
Starts at	$49/mo	€34/mo
Free plan	Yes	Yes
API	Yes	Yes
MCP server	Yes	Yes
Built-in email warmup	Yes	Yes
Built-in lead database	Yes	Yes
Built-in outreach (sequences/dialer)	Yes	Yes
Buyer intent data	Yes	Yes
Strong EU/GDPR coverage	Yes	Yes
Links	Visit	Visit

Plans and pricing

Apollo

FreeFree forever with limited credits; connect Gmail accounts only.Free
BasicPer seat per month billed monthly; email sequencing and core integrations for individual sellers.$49/mo/seat
ProfessionalPer seat per month billed monthly; higher credit limits, AI features, call recording and advanced CRM integrations.$99/mo/seat

Hunter

Free50 credits per month, 1 connected email account and 500 recipients per sequence; unlimited team members.Free
Starter2,000 credits per month, 3 email accounts, auto-verification, lead enrichment and the AI Writing Assistant; unlimited team members.€49/mo
Growth10,000 credits per month and 10 connected email accounts; adds weekly new opportunities and priority support.€149/mo
Scale25,000 credits per month, 20 email accounts and an account manager.€299/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Apollo if…

Lean B2B sales teams and founders running outbound who want a contact database, email sequences and a dialler in one place instead of three separate subscriptions.

Visit Read the review

Choose Hunter if…

Small outbound teams, founders and agencies that build prospect lists by hand and need verified email addresses plus a simple way to send cold email sequences.

Visit Read the review

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Identifies website visitors by company and provides EU-based B2B contact data with buyer intent signals.
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