Ahrefs vs Otterly.AI

Two SEO tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Ahrefs comes out ahead. Here is why, point by point.

What the data says

Both cover 4 of the 4 features we compared.
Only Ahrefs has a free plan to start on.
Both have an API and an MCP server, so either works with AI employees.
In our SEO ranking, Ahrefs places 2 and Otterly.AI 5 of 15.

Side by side

Ahrefs and Otterly.AI compared
8 points compared	Ahrefs	Otterly.AI
Starts at	€27/mo	$25/mo
Free plan	Yes	No
API	Yes	Yes
MCP server	Yes	Yes
AI content optimiser	Yes	Yes
Citation & source tracking	Yes	Yes
Share of voice vs competitors	Yes	Yes
Technical site audit	Yes	Yes
Links	Visit	Visit

Plans and pricing

Ahrefs

Ahrefs FreeFree limited access to Site Explorer and Site Audit for verified site owners.Free
StarterEntry plan to see what people search and spy on competitors, limited data.€27/mo
LiteIncludes 1 user, 5 projects, 750 tracked keywords and API and MCP access; extra users cost 37.4 per month.€119/mo
StandardIncludes 1 user and more projects and data than Lite; extra users cost 56.1 per month.€229/mo
AdvancedFor in-house teams, includes 1 user; extra users cost 74.8 per month.€419/mo
EnterpriseAnnual commitment required; uncapped API, SSO, audit log and unlimited historical data.€1,394/mo

Otterly.AI

Lite15 search prompts, 4 AI engines tracked, unlimited team members. Annual billing shown as $25 per month.$29/mo
Standard100 search prompts, API and MCP access (2,000 requests each per month). Annual billing shown as $160 per month.$189/mo
Premium400 search prompts, API and MCP access (5,000 requests each per month). Annual billing shown as $422 per month.$489/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Ahrefs if…

B2B founders, marketers and agencies who treat organic search and content as a real growth channel and need reliable backlink, keyword and competitor data.

Visit Read the review

Choose Otterly.AI if…

Marketing and SEO teams and agencies who want to see whether ChatGPT, Perplexity, Google AI Overviews and similar engines mention and cite their brand compared with competitors.

Visit Read the review

Other options worth a look

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SurferSEO
Optimise your content in real time with recommendations based on top-ranking search results.
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SEMrush
Unify keyword research, backlink analysis, technical audits and rank tracking in one dashboard.
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From €112.52/mo yearlyFree planAffiliate link
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Frase
Research competitors, draft long-form content and optimise it for Google and generative search.
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From $39/mo yearly
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Semrush AI Toolkit
Track how your brand appears in AI search answers and measure your share of voice.
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From €94.94/moAffiliate link
Sign up on Semrush AI Toolkit
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Profound
Tracks how AI assistants describe your brand and recommends content changes to improve those answers.
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Free plan
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Scrunch AI
Monitor how your brand appears in AI search and serve optimised pages to AI crawlers.
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From $250/mo
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