Ahrefs vs Frase

Two SEO tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Ahrefs comes out ahead. Here is why, point by point.

What the data says

Both cover 3 of the 3 features we compared.
Only Ahrefs has a free plan to start on.
Both have an API and an MCP server, so either works with AI employees.
In our SEO ranking, Ahrefs places 2 and Frase 4 of 15.

Side by side

Ahrefs and Frase compared
7 points compared	Ahrefs	Frase
Starts at	€27/mo	$39/mo
Free plan	Yes	No
API	Yes	Yes
MCP server	Yes	Yes
AI content optimiser	Yes	Yes
Rank tracking	Yes	Yes
Technical site audit	Yes	Yes
Links	Visit	Visit

Plans and pricing

Ahrefs

Ahrefs FreeFree limited access to Site Explorer and Site Audit for verified site owners.Free
StarterEntry plan to see what people search and spy on competitors, limited data.€27/mo
LiteIncludes 1 user, 5 projects, 750 tracked keywords and API and MCP access; extra users cost 37.4 per month.€119/mo
StandardIncludes 1 user and more projects and data than Lite; extra users cost 56.1 per month.€229/mo
AdvancedFor in-house teams, includes 1 user; extra users cost 74.8 per month.€419/mo
EnterpriseAnnual commitment required; uncapped API, SSO, audit log and unlimited historical data.€1,394/mo

Frase

Starter1 seat, 1 site, 10 articles and 50 audit pages per month.$49/mo
Professional3 seats, 5 sites, 40 articles and 250 audit pages per month.$129/mo
Scale5 seats, up to 10 domains, 100 articles and 1,000 audit pages per month.$299/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Ahrefs if…

B2B founders, marketers and agencies who treat organic search and content as a real growth channel and need reliable backlink, keyword and competitor data.

Visit Read the review

Choose Frase if…

Content marketers, SEO teams and agencies who publish articles at volume and want research, drafting, publishing and ranking checks, including visibility in AI search, in one tool.

Visit Read the review

Other options worth a look

ToolClient acquisition
SEMrush
Unify keyword research, backlink analysis, technical audits and rank tracking in one dashboard.
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From €112.52/mo yearlyFree planAffiliate link
Sign up on SEMrush
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Otterly.AI
Monitor how your brand appears inside AI search results across ChatGPT, Perplexity, Google AI and Copilot.
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From $25/mo yearly
Sign up on Otterly.AI
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Semrush AI Toolkit
Track how your brand appears in AI search answers and measure your share of voice.
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From €94.94/moAffiliate link
Sign up on Semrush AI Toolkit
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SurferSEO
Optimise your content in real time with recommendations based on top-ranking search results.
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From €49/mo yearlyAffiliate link
Sign up on SurferSEO
ToolClient acquisition
Profound
Tracks how AI assistants describe your brand and recommends content changes to improve those answers.
SEO
Free plan
Sign up on Profound
ToolClient acquisition
Scrunch AI
Monitor how your brand appears in AI search and serve optimised pages to AI crawlers.
SEO
From $250/mo
Sign up on Scrunch AI