Ahrefs Brand Radar vs SEMrush

Two SEO tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, it's close: neither pulls ahead on features, a free plan or AI access. The choice comes down to how you work.

What the data says

Both cover 2 of the 2 features we compared.
Both have a free plan, so you can try each before you pay.
Ahrefs Brand Radar starts lower, at €46.70/mo against €112.52/mo.
Both have an API and an MCP server, so either works with AI employees.
In our SEO ranking, Ahrefs Brand Radar places 10 and SEMrush 3 of 15.

Side by side

Ahrefs Brand Radar and SEMrush compared
6 points compared	Ahrefs Brand Radar	SEMrush
Starts at	€46.70/mo	€112.52/mo
Free plan	Yes	Yes
API	Yes	Yes
MCP server	Yes	Yes
Brand sentiment analysis	Yes	Yes
Share of voice vs competitors	Yes	Yes
Links	Visit	Visit

Plans and pricing

Ahrefs Brand Radar

Brand Radar AIResearch any brand across 450M+ AI prompts and track your own prompts; starts at 179 per month.€179/mo
Custom prompts: BasicTrack your own prompts only, 2,500 checks per month; overage 0.0187 per check.€46.70/mo
Custom prompts: GrowthTrack your own prompts only, 7,000 checks per month; overage 0.014 per check.€93/mo
Custom prompts: ScaleTrack your own prompts only, 25,000 checks per month; overage 0.0093 per check.€234/mo

SEMrush

FreeFor trying the platform: 1 demo project and 10 reports per day, no credit card.Free
SEO5 websites and 500 keywords tracked daily; EUR 134 monthly or EUR 112.52 per month billed annually.€134/mo
Starter (SEO + AI Search)Adds AI visibility tracking (50 prompts) and MCP access; EUR 190 monthly or EUR 158.40 per month billed annually.€190/mo
Pro+ (SEO + AI Search)15 websites, 1,500 keywords, 100 prompts; EUR 286 monthly or EUR 238 per month billed annually.€286/mo
Advanced (SEO + AI Search)40 websites, 5,000 keywords, API data integration; EUR 526 monthly or EUR 436.99 per month billed annually.€526/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Ahrefs Brand Radar if…

Marketing and SEO teams that already track search rankings and now want to see how often, and how favourably, AI answer engines mention their brand.

Visit Read the review

Choose SEMrush if…

Marketing teams, agencies and growth marketers who want keyword research, backlink analysis, site audits, rank tracking and now AI search visibility in one subscription.

Visit Read the review

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