ActiveCampaign vs Sender

ActiveCampaign logovsSE
Two Marketing automation tools side by side: what each does, what it costs and who it suits.
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The verdictSide by sidePlans and pricingWho each is forOther options

The verdict

On the data we hold, Sender comes out ahead. Here is why, point by point.

What the data says
  • Only Sender has a free plan to start on.
  • Sender starts lower, at $6.33/mo against $15/mo.
  • Both have an API and an MCP server, so either works with AI employees.
  • In our Marketing automation ranking, Sender places 8 and ActiveCampaign 3 of 13.

Side by side

ActiveCampaign and Sender compared
At a glance
ActiveCampaign logoActiveCampaign
SESender
Starts at$15/mo$6.33/mo
Free planNoYes
APIYesYes
MCP serverYesYes
Links
Visit
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Plans and pricing

ActiveCampaign logo

ActiveCampaign

  • StarterEmail marketing plan with multi-step automation; price is for 1,000 contacts and rises with contact count.$15/mo
  • PlusAdds more automation, CRM add-on option and landing-page design service; price is for 1,000 contacts.$49/mo
  • ProMid-tier plan with 3 users; price is for 1,000 contacts and rises with contact count.$79/mo
  • EnterpriseFive users and 15x monthly email sends per contact; price is for 1,000 contacts and rises with contact count.$145/mo
SE

Sender

  • StandardGrowing businesses removing branding$10/mo
  • ProfessionalOmnichannel marketers needing SMS$20/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

ActiveCampaign logo

Choose ActiveCampaign if…

Small and B2B teams that want behaviour-triggered email, SMS and a built-in CRM in one tool, and accept that the CRM side can be outgrown.

VisitRead the review
SE

Choose Sender if…

We haven't written up who Sender suits yet.
VisitRead the review

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