ActiveCampaign vs iContact

ActiveCampaign logovsIC
Two Marketing automation tools side by side: what each does, what it costs and who it suits.
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The verdictSide by sidePlans and pricingWho each is forOther options

The verdict

On the data we hold, it's close: neither pulls ahead on features, a free plan or AI access. The choice comes down to how you work.

What the data says
  • iContact starts lower, at $7.67/mo against $15/mo.
  • Both have an API and an MCP server, so either works with AI employees.
  • In our Marketing automation ranking, ActiveCampaign places 3 and iContact 10 of 13.

Side by side

ActiveCampaign and iContact compared
At a glance
ActiveCampaign logoActiveCampaign
ICiContact
Starts at$15/mo$7.67/mo
Free planNoNo
APIYesYes
MCP serverYesYes
Links
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Plans and pricing

ActiveCampaign logo

ActiveCampaign

  • StarterEmail marketing plan with multi-step automation; price is for 1,000 contacts and rises with contact count.$15/mo
  • PlusAdds more automation, CRM add-on option and landing-page design service; price is for 1,000 contacts.$49/mo
  • ProMid-tier plan with 3 users; price is for 1,000 contacts and rises with contact count.$79/mo
  • EnterpriseFive users and 15x monthly email sends per contact; price is for 1,000 contacts and rises with contact count.$145/mo
IC

iContact

  • Standardsolo marketers under 2,500 contacts$9/mo
  • Premiumteams needing A/B testing and social posting$16/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

ActiveCampaign logo

Choose ActiveCampaign if…

Small and B2B teams that want behaviour-triggered email, SMS and a built-in CRM in one tool, and accept that the CRM side can be outgrown.

VisitRead the review
IC

Choose iContact if…

We haven't written up who iContact suits yet.
VisitRead the review

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