ActiveCampaign vs GetResponse Inc.

ActiveCampaign logovsGI
Two Marketing automation tools side by side: what each does, what it costs and who it suits.
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The verdictSide by sidePlans and pricingWho each is forOther options

The verdict

On the data we hold, GetResponse Inc. comes out ahead. Here is why, point by point.

What the data says
  • Only GetResponse Inc. has a free plan to start on.
  • ActiveCampaign starts lower, at $15/mo against $15.58/mo.
  • Both have an API and an MCP server, so either works with AI employees.
  • In our Marketing automation ranking, GetResponse Inc. places 7 and ActiveCampaign 3 of 13.

Side by side

ActiveCampaign and GetResponse Inc. compared
At a glance
ActiveCampaign logoActiveCampaign
GIGetResponse Inc.
Starts at$15/mo$15.58/mo
Free planNoYes
APIYesYes
MCP serverYesYes
Links
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Plans and pricing

ActiveCampaign logo

ActiveCampaign

  • StarterEmail marketing plan with multi-step automation; price is for 1,000 contacts and rises with contact count.$15/mo
  • PlusAdds more automation, CRM add-on option and landing-page design service; price is for 1,000 contacts.$49/mo
  • ProMid-tier plan with 3 users; price is for 1,000 contacts and rises with contact count.$79/mo
  • EnterpriseFive users and 15x monthly email sends per contact; price is for 1,000 contacts and rises with contact count.$145/mo
GI

GetResponse Inc.

  • StarterSolopreneurs & small contact lists$19/mo
  • MarketerGrowth teams & ecommerce stores$59/mo
  • CreatorCourse creators & digital products$69/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

ActiveCampaign logo

Choose ActiveCampaign if…

Small and B2B teams that want behaviour-triggered email, SMS and a built-in CRM in one tool, and accept that the CRM side can be outgrown.

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GI

Choose GetResponse Inc. if…

We haven't written up who GetResponse Inc. suits yet.
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