Clearbit

Native integrations

Clearbit is now part of HubSpot, so the first question is what your HubSpot subscription already includes. Check whether enrichment and visitor identification are available inside HubSpot before you connect Clearbit separately.

Automation idea: when a form is submitted with only an email address, enrich the contact, score it, and assign the owner by territory, all before a rep sees it.

API and webhooks

The vendor's terms describe the Clearbit services as including APIs, and the developer documentation lives on the Clearbit dashboard site. Use the API when you need enrichment outside your CRM, for example in a signup flow or a data warehouse job.

Automation idea: enrich each new product signup with company size and industry, and send high-fit signups to sales while others stay in a self-serve flow.