Profit and Loss Statement (P&L)

Definition
A profit and loss statement lists a business's revenue and costs over a period and shows whether the result was a profit or a loss.

Why it matters

Revenue alone can hide a losing business. The statement shows where a result came from, so an owner can tell whether a profit came from healthy work or from one big job covering weak ones. It is also the starting point for the figures lenders, investors and accountants ask about first.

Read month by month, it shows trends before they hurt. Contractor costs creeping up, software subscriptions piling up or one client's work taking more delivery time all appear as a line that moves. Decisions on pricing, hiring and what to stop doing rest on those lines, not on the bank balance.

It does not show everything. A P&L says nothing about cash that has not arrived yet or debts still owed, which is why it is read beside the cashflow and the balance sheet.

How to apply it

  1. Run it every month, not only at year end, so a bad trend shows while there is time to act.
  2. Keep category names the same each month so periods can be compared.
  3. Split one-off costs from repeating ones.
  4. Read it next to cashflow. A P&L counts revenue when it is earned, not when the money arrives, so a profitable month can still leave the bank balance thin.

What it is

A profit and loss statement is a short report that starts with money earned and subtracts money spent. It covers a period, not a moment, which separates it from a balance sheet. Reading from top to bottom, it usually runs:

  • Revenue: what customers paid or were invoiced for the period.
  • Direct costs: what it cost to deliver that work, such as contractor fees or materials.
  • Gross profit: revenue minus direct costs.
  • Operating expenses: the costs of running the business, such as software, rent and salaries.
  • Net profit: what is left after everything, including tax and interest.

Common mistakes

  • Mixing personal spending into business costs, which distorts every figure.
  • Leaving out the value of time on fixed-price projects, so work looks more profitable than it is.
  • Treating profit as cash.
Worked example

Suppose a four-person design studio books €90,000 of revenue in a quarter. The owner feels comfortable until the statement is built. Direct costs for freelance illustrators and printing come to €38,000, so gross profit is €52,000. Running costs such as software, rent and salaries total €47,000, leaving a net profit of €5,000. The owner had expected more, because one large job was invoiced in the quarter but paid only in the next. The statement shows the earned result, and the bank balance explains the thin cash. The studio now books every invoice in Moneybird on the day it is sent, so revenue and the bank reconciliation can be compared month by month.

Tools in the example

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  1. Article

    Gross Margin

    The share of revenue left after direct costs.

  2. Article

    Operating Expenses (OpEx)

    The running costs the statement groups together.

  3. Article

    Profit Margin

    The result expressed as a percentage of revenue.

Where it shows up

  • PlaybookFinanceReporting
    Profit and loss and the balance sheet are the two statements that show the financial health of your business. Every scale-up founder needs to read them as fluently as they read their own product.
    3 chapters