The verdict
For a small B2B team whose buyers research tools and problems online, pick Reddit Ads. A capped test is cheap, the intent is clearer, and writing a good ad takes a writer, not a video crew.
Pick TikTok Ads for a direct-to-consumer or e-commerce brand that can produce native-style video and wants to reach a younger audience. Commerce tools such as catalogue-based product ads help shops.
If you sell a complex, high-ticket service to an older buyer, TikTok will probably cost more per customer than LinkedIn Ads or Google Ads. Whichever you choose, set a fixed budget and a stop rule, and judge on cost per customer.
Side by side
| At a glance | ||
|---|---|---|
| Starts at | $600/mo | |
| Free plan | No | |
| API | Yes | Yes |
| MCP server | No | |
| Links |
Plans and pricing
Reddit Ads
Pricing not in our catalogue yet.
TikTok Ads
- TikTok Ads Standard$600/mo
Who each is for
Choose Reddit Ads if…
Pick TikTok Ads if you can make fresh short video regularly and your buyers are younger and video-first. It covers the whole funnel, from reach campaigns to conversions, leads and app promotion.
Creative is the real cost, because results fade without new clips. Plan for several versions of each idea.
Tracking needs care. Use the Pixel and the Events API together, with deduplication, and test events before spending real budget. Measurement options include split tests, conversion lift studies and attribution analytics. Compare the results with your other channels in one reporting tool so TikTok is judged by the same yardstick.
Choose TikTok Ads if…
Pick Reddit Ads when your product is discussed in communities you can name. Technical, niche and hobby topics are the sweet spot, and the audience is used to long, honest answers.
It is rarely a first channel because the audience is smaller than on Google or Meta. The effort goes into tone. Read the subreddits, learn what the moderators and members accept, and test more than one creative.
A free tool, Reddit Pro, helps you track keywords and join conversations. Conversions come back through the Reddit pixel or the API, and you should compare them with your other channels in one report.
Other options worth a look
Automate bid management and creative testing across Facebook and Instagram ad campaigns using AI.
Automates bidding and budgets across Meta, Google Ads, TikTok and Snapchat with rule-based triggers.
Run and manage Facebook and Instagram advertising campaigns directly from Meta's native platform.
Advertise your products and services to reach professionals and decision-makers with targeted campaigns on LinkedIn.
Runs paid campaigns on X, formerly Twitter, to reach audiences by interest, keyword and follower lookalikes.