The verdict
If your spend is on Facebook and Instagram, and you want audits, creative testing and recommendations in one tool, pick Madgicx. If you spend across several platforms, and your decisions follow clear logic that you can write down once, pick Revealbot. I'd lean to the rules engine for teams with an experienced media buyer, and to Madgicx for teams that want help deciding what to do next. If your spend is small, or you have a single account, you may not need either. Review it by hand in the ad platform first.
Side by side
| 8 points compared | ||
|---|---|---|
| Starts at | $49/mo | $45/mo |
| Free plan | No | No |
| API | Yes | Yes |
| MCP server | Yes | Yes |
| Ad A/B testing | Yes | Yes |
| AI optimisation | Yes | Yes |
| Bid & budget automation | Yes | Yes |
| Reporting dashboards | Yes | Yes |
| Links |
Plans and pricing
Madgicx
- Tracking Pro (add-on)$49/mo
Revealbot
- Essential$49/mo
- Pro$99/mo
Who each is for
Choose Madgicx if…
Pick Madgicx if Meta is your main channel and you want help with creative as well as budgets. It gives account audits, creative generation and tracking, and a Tracking Pro add-on for server-side measurement. It suits agencies and e-commerce brands with a real Meta budget. It shows no fixed price publicly, since the cost depends on your spend and appears inside the app after the 7-day trial. Start with recommendations, and approve changes by hand before you let it act.
Choose Revealbot if…
Pick Revealbot if you run enough spend across Meta, Google, TikTok or Snapchat that checking accounts costs hours each week. The rules support nested conditions, custom metrics and more than 20 actions, and it can send alerts to Slack. Explorer tracks creative fatigue, and Stage creates ads in bulk from Google Drive. Automation scales mistakes as fast as wins, so name your rules clearly, give them an owner and review the execution log. It has no full public API, but an official MCP server exists.
Other options worth a look
Run and manage Facebook and Instagram advertising campaigns directly from Meta's native platform.
Create, target and measure video advertising campaigns to reach audiences on the TikTok platform.
Advertise your products and services to reach professionals and decision-makers with targeted campaigns on LinkedIn.
Runs paid campaigns on X, formerly Twitter, to reach audiences by interest, keyword and follower lookalikes.