Lusha vs Reply.io

Two Outbound tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Reply.io comes out ahead. Here is why, point by point.

What the data says

Reply.io covers more of the features we compared: 2 of 2, against 1.
Only Lusha has a free plan to start on.
Lusha starts lower, at $37.43/mo against $49/mo.
Both have an API and an MCP server, so either works with AI employees.
In our Outbound ranking, Reply.io places 4 and Lusha 15 of 33.

Side by side

Lusha and Reply.io compared
6 points compared	Lusha	Reply.io
Starts at	$37.43/mo	$49/mo
Free plan	Yes	No
API	Yes	Yes
MCP server	Yes	Yes
Built-in lead database	Yes	Yes
Built-in outreach (sequences/dialer)	No	Yes
Links	Visit	Visit

Plans and pricing

Lusha

FreeFree plan with 40 credits per month.Free
Starter400 credits per month on monthly billing, 4,800 credits per year on annual billing.$49.90/mo
Professional600 credits per month on monthly billing, 7,200 credits per year on annual billing.$69.90/mo
Premium3,400 credits per month on monthly billing, 40,800 credits per year on annual billing.$399.90/mo

Reply.io

Email VolumeFrom $49 per month billed annually for 1,000 active contacts; unlimited users and mailboxes; the monthly price scales with contacts.$588/yr
MultichannelPer user: $99 monthly or $89 per user per month billed annually; email, LinkedIn, calls and SMS.$99/mo/seat
Jason AI SDRFully automated AI SDR from $500 per month.$500/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Lusha if…

B2B sales and recruiting teams who need verified work emails and direct phone numbers to fill gaps in their CRM or to prospect from LinkedIn and company lists.

Visit Read the review

Choose Reply.io if…

B2B sales teams, SDRs and founders running outbound across email, LinkedIn, calls and SMS who want one tool to sequence the touches, handle replies and keep a record of every prospect.

Visit Read the review

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Builds sender reputation for new email accounts by warming them through a network of real inboxes.
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Identifies website visitors by company and provides EU-based B2B contact data with buyer intent signals.
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