Leadpages vs Tally

Two Marketing funnel tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Tally comes out ahead. Here is why, point by point.

What the data says

Tally covers more of the features we compared: 1 of 1, against 0.
Only Tally has a free plan to start on.
Leadpages starts lower, at €8/mo against €20/mo.
Both have an API and an MCP server, so either works with AI employees.
In our Marketing funnel ranking, Tally places 5 and Leadpages 1 of 7.

Side by side

Leadpages and Tally compared
5 points compared	Leadpages	Tally
Starts at	€8/mo	€20/mo
Free plan	No	Yes
API	Yes	Yes
MCP server	Yes	Yes
Quizzes & calculators	No	Yes
Links	Visit	Visit

Plans and pricing

Leadpages

HTML Pub Starter5 pages and 1 custom domain; EUR 8 per month billed yearly.€10/mo
HTML Pub Pro25 pages; EUR 23.17 per month billed yearly.€29/mo
HTML Pub Business50 pages for small teams; EUR 39.17 per month billed yearly.€49/mo
GrowLeadpages with A/B testing; EUR 91.67 per month billed yearly.€115/mo
OptimizeAdds more AI credits and personalization; EUR 183.33 per month billed yearly.€229/mo
ScaleFull auto-optimization, team seats, dedicated CSM; EUR 319.17 per month billed yearly.€399/mo

Tally

FreeUnlimited forms and submissions within fair use.Free
ProRemoves Tally branding, custom domains, collaboration; page says EUR 20 per month with 2 months off when paying yearly.€20/mo
BusinessEverything in Pro plus data retention controls, email verification and longer version history; EUR 65 per month.€65/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Leadpages if…

Small marketing teams and solo operators who run paid campaigns and need to publish, test and improve lead capture pages quickly, without waiting for a developer or designer.

Visit Read the review

Choose Tally if…

Founders, product teams and marketers who want clean forms for leads, feedback and applications without paying per response, including teams that want form data hosted in Europe.

Visit Read the review

Other options worth a look

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Instapage
Builds landing pages matched to ad campaigns with drag-and-drop simplicity and built-in A/B testing.
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From $99/moAffiliate link
Sign up on Instapage
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Unbounce
Builds landing pages with no code, tests variations and routes visitors based on performance.
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From $22/mo yearlyAffiliate link
Sign up on Unbounce
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Jotform
Creates online forms and surveys without code, collecting payments and triggering automated workflows.
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From $34/mo yearlyFree plan
Sign up on Jotform
TE
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Teikametrics
Optimizes ecommerce advertising, listings, and inventory across Amazon, Walmart, and TikTok using artificial retail intelligence.
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From $149/mo yearlyFree plan
Sign up on Teikametrics
KW
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Kartra, WebinarJam & EverWebinar
Unifies funnel building, email, webinars, memberships and checkout into a single system for automating lead generation and sales.
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From $52/mo yearlyAffiliate link
Sign up on Kartra, WebinarJam & EverWebinar