Kit (formerly ConvertKit) vs Typeform

Kit runs email, landing pages and automations for an audience you own. Typeform builds conversational forms that raise completion. Pick Kit to nurture subscribers and Typeform to improve the form that collects them.

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The verdict Side by side Plans and pricing Who each is for Other options

The verdict

If you do not have an email platform yet, I'd pick Kit. A list you own and a welcome sequence matter more than a clever form.

If you already send email but a key form loses people, such as a demo request, an application or an onboarding questionnaire, pick Typeform. It earns its cost where better completion pays back.

For a small team it is often sensible to use Typeform for the high-value form and pass the answers to an email tool such as Kit. Check what arrives in your tool first. For simple internal forms, a free form tool is enough and neither is needed.

What the data says

Both cover 1 of the 1 features we compared.
Both have a free plan, so you can try each before you pay.
Typeform starts lower, at $28/mo against $32.50/mo.
Both have an API and an MCP server, so either works with AI employees.
In our Email nurture ranking, Kit (formerly ConvertKit) places 3 and Typeform 7 of 8.

Side by side

Kit (formerly ConvertKit) and Typeform compared
5 points compared	Kit (formerly ConvertKit)	Typeform
Starts at	$32.50/mo	$28/mo
Free plan	Yes	Yes
API	Yes	Yes
MCP server	Yes	Yes
Follow-up emails after a submission	Yes	Yes
Links	Visit	Visit

Plans and pricing

Kit (formerly ConvertKit)

FreeFree for up to 10,000 subscribers.Free
CreatorPriced at 1,000 subscribers; $33 per month billed yearly. Price rises with subscriber count.$39/mo
ProPriced at 1,000 subscribers; $66 per month billed yearly. Price rises with subscriber count.$79/mo

Typeform

FreeFree plan with a limited number of responses; add-ons not available.Free
Basic1 user, 100 responses a month; $39 monthly or $28 per month billed yearly.$39/mo
Plus3 users, 1,000 responses a month; $79 monthly or $56 per month billed yearly.$79/mo
Business5 users, 10,000 responses a month; $129 monthly or $91 per month billed yearly.$129/mo
Growth Flow5 users, 10,000 responses, Contacts and Automations included; $379 monthly or $266 per month billed yearly; 14-day trial.$379/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Kit (formerly ConvertKit) if…

Pick Kit if you are a creator, newsletter writer, course seller or lean founder who wants email, simple selling and automation in one tool. Tags let you send different emails to people who read different things.

Start on the free plan and watch cost as the list grows. Email and page design are minimal, and reporting is functional rather than deep. It is a weak fit for sales-led B2B that needs pipelines or lead scoring.

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Choose Typeform if…

Pick Typeform if you are a marketing, product, HR or research team where the form carries weight in the funnel. It suits lead capture, onboarding, feedback and customer research, with video and audio answers if you want them.

Response and seat limits drive the plan, and cost rises quickly with volume, so estimate your responses first. Some capabilities, including parts of the MCP server, depend on plan. A long list of simple fields feels slow one question at a time, so test completion on your own audience.

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