Jotform vs Unbounce

Two Marketing funnel tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Jotform comes out ahead. Here is why, point by point.

What the data says

Jotform covers more of the features we compared: 1 of 1, against 0.
Only Jotform has a free plan to start on.
Unbounce starts lower, at $22/mo against $34/mo.
Both have an API and an MCP server, so either works with AI employees.
In our Marketing funnel ranking, Jotform places 4 and Unbounce 3 of 7.

Side by side

Jotform and Unbounce compared
5 points compared	Jotform	Unbounce
Starts at	$34/mo	$22/mo
Free plan	Yes	No
API	Yes	Yes
MCP server	Yes	Yes
Quizzes & calculators	Yes	No
Links	Visit	Visit

Plans and pricing

Jotform

StarterFree: 5 forms, 100 submissions per month, 100 MB storage.Free
BronzePaid plan with higher form and submission limits; $34 per month billed yearly.$39/mo
SilverPaid plan with more submissions and storage; $39 per month billed yearly.$49/mo
GoldPaid plan with the highest self-serve limits; $99 per month billed yearly.$129/mo

Unbounce

Starter$29 monthly or $22 per month billed yearly.$29/mo
Build$99 monthly or $74 per month billed yearly.$99/mo
ExperimentMost popular, with A/B testing; $149 monthly or $112 per month billed yearly.$149/mo
OptimizeAI optimization and insights; $249 monthly or $187 per month billed yearly.$249/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Jotform if…

Operations, marketing and HR teams that collect applications, registrations, feedback or orders through many small forms and want payments, approvals and integrations without a developer.

Visit Read the review

Choose Unbounce if…

Lean B2B and e-commerce marketers and agencies who run paid campaigns and need to build, test and improve landing pages quickly without waiting for developers.

Visit Read the review

Other options worth a look

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Leadpages
Publishes conversion-focused landing pages with built-in A/B testing and no-code builder.
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Builds landing pages matched to ad campaigns with drag-and-drop simplicity and built-in A/B testing.
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From $99/moAffiliate link
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Tally
Build forms by typing, with unlimited submissions on the free plan, no payment required.
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From €20/moFree plan
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TE
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Teikametrics
Optimizes ecommerce advertising, listings, and inventory across Amazon, Walmart, and TikTok using artificial retail intelligence.
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KW
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Kartra, WebinarJam & EverWebinar
Unifies funnel building, email, webinars, memberships and checkout into a single system for automating lead generation and sales.
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From $52/mo yearlyAffiliate link
Sign up on Kartra, WebinarJam & EverWebinar