Jotform vs Tally

Jotform is a large form suite built for payments, approvals and regulated data. Tally is a calm, type-to-build editor with unlimited free forms and submissions. Most small B2B teams are better served by Tally.

Visit Visit

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

For a small B2B team that needs lead, feedback and application forms, pick Tally. Start on the free plan, move up when branding, a custom domain or collaboration matter, and do not pay per response.

If you run many forms with real processing behind them, such as payments, approvals or regulated data, pick Jotform. It is the stronger suite for operations, HR and order forms.

I'd pick Tally for most readers of this site. The one thing to check is your CRM. Tally has no native HubSpot app on its integration list, so reaching HubSpot means a webhook or an automation tool. Jotform lists a wider set of integrations.

What the data says

Both cover 3 of the 3 features we compared.
Both have a free plan, so you can try each before you pay.
Both have an API and an MCP server, so either works with AI employees.
In our Marketing funnel ranking, Jotform places 4 and Tally 5 of 7.

Side by side

Jotform and Tally compared
7 points compared	Jotform	Tally
Starts at	$34/mo	€20/mo
Free plan	Yes	Yes
API	Yes	Yes
MCP server	Yes	Yes
Conditional logic	Yes	Yes
Payment collection	Yes	Yes
Quizzes & calculators	Yes	Yes
Links	Visit	Visit

Plans and pricing

Jotform

StarterFree: 5 forms, 100 submissions per month, 100 MB storage.Free
BronzePaid plan with higher form and submission limits; $34 per month billed yearly.$39/mo
SilverPaid plan with more submissions and storage; $39 per month billed yearly.$49/mo
GoldPaid plan with the highest self-serve limits; $99 per month billed yearly.$129/mo

Tally

FreeUnlimited forms and submissions within fair use.Free
ProRemoves Tally branding, custom domains, collaboration; page says EUR 20 per month with 2 months off when paying yearly.€20/mo
BusinessEverything in Pro plus data retention controls, email verification and longer version history; EUR 65 per month.€65/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Jotform if…

Pick Jotform if you are an operations, marketing or HR team collecting applications, registrations, feedback or orders through many small forms. You want payments, approvals and integrations without a developer.

The wide range of fields and templates helps when each form is different. Higher plans support HIPAA-compatible use, so check the plan, the agreement and where data is stored if you collect health or other regulated data.

The builder can feel busy for a single clean lead form. Submission limits decide the plan, and the free plan caps them, so count your busy-month submissions first. If several colleagues must edit forms, check how multi-user access works, since team governance sits in the Enterprise plan.

Visit Read the review

Choose Tally if…

Pick Tally if you are a founder, product team or marketer who wants clean forms fast. Logic, calculations, payments and hidden fields for UTM tags all sit on the free plan, and non-technical people pick it up quickly.

Responses go to Notion, Google Sheets, Airtable, Slack and others, or onward through Zapier, Make, n8n or webhooks. It also has an API and an MCP server, and EU hosting and GDPR compliance suit European buyers.

Know the limits. Tally branding stays until you pay, design beyond the themes needs custom CSS, and approval workflows, data retention controls and compliance features are not its focus. Prices are in euros, so costs outside the euro area move with the exchange rate.

Visit Read the review

Other options worth a look

ToolClient acquisition
Leadpages
Publishes conversion-focused landing pages with built-in A/B testing and no-code builder.
Marketing funnel
From €8/mo yearlyAffiliate link
Sign up on Leadpages
ToolClient acquisition
Instapage
Builds landing pages matched to ad campaigns with drag-and-drop simplicity and built-in A/B testing.
Marketing funnel
From $99/moAffiliate link
Sign up on Instapage
ToolClient acquisition
Unbounce
Builds landing pages with no code, tests variations and routes visitors based on performance.
Marketing funnel
From $22/mo yearlyAffiliate link
Sign up on Unbounce
TE
ToolClient acquisition
Teikametrics
Optimizes ecommerce advertising, listings, and inventory across Amazon, Walmart, and TikTok using artificial retail intelligence.
Marketing funnel
From $149/mo yearlyFree plan
Sign up on Teikametrics
KW
ToolClient acquisition
Kartra, WebinarJam & EverWebinar
Unifies funnel building, email, webinars, memberships and checkout into a single system for automating lead generation and sales.
Marketing funnel
From $52/mo yearlyAffiliate link
Sign up on Kartra, WebinarJam & EverWebinar