Jotform vs Leadpages

Two Marketing funnel tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Jotform comes out ahead. Here is why, point by point.

What the data says

Jotform covers more of the features we compared: 1 of 1, against 0.
Only Jotform has a free plan to start on.
Both have an API and an MCP server, so either works with AI employees.
In our Marketing funnel ranking, Jotform places 4 and Leadpages 1 of 7.

Side by side

Jotform and Leadpages compared
5 points compared	Jotform	Leadpages
Starts at	$34/mo	€8/mo
Free plan	Yes	No
API	Yes	Yes
MCP server	Yes	Yes
Quizzes & calculators	Yes	No
Links	Visit	Visit

Plans and pricing

Jotform

StarterFree: 5 forms, 100 submissions per month, 100 MB storage.Free
BronzePaid plan with higher form and submission limits; $34 per month billed yearly.$39/mo
SilverPaid plan with more submissions and storage; $39 per month billed yearly.$49/mo
GoldPaid plan with the highest self-serve limits; $99 per month billed yearly.$129/mo

Leadpages

HTML Pub Starter5 pages and 1 custom domain; EUR 8 per month billed yearly.€10/mo
HTML Pub Pro25 pages; EUR 23.17 per month billed yearly.€29/mo
HTML Pub Business50 pages for small teams; EUR 39.17 per month billed yearly.€49/mo
GrowLeadpages with A/B testing; EUR 91.67 per month billed yearly.€115/mo
OptimizeAdds more AI credits and personalization; EUR 183.33 per month billed yearly.€229/mo
ScaleFull auto-optimization, team seats, dedicated CSM; EUR 319.17 per month billed yearly.€399/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Jotform if…

Operations, marketing and HR teams that collect applications, registrations, feedback or orders through many small forms and want payments, approvals and integrations without a developer.

Visit Read the review

Choose Leadpages if…

Small marketing teams and solo operators who run paid campaigns and need to publish, test and improve lead capture pages quickly, without waiting for a developer or designer.

Visit Read the review

Other options worth a look

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Instapage
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Builds landing pages with no code, tests variations and routes visitors based on performance.
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From $22/mo yearlyAffiliate link
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Tally
Build forms by typing, with unlimited submissions on the free plan, no payment required.
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From €20/moFree plan
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TE
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KW
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Kartra, WebinarJam & EverWebinar
Unifies funnel building, email, webinars, memberships and checkout into a single system for automating lead generation and sales.
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From $52/mo yearlyAffiliate link
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