The verdict
On the data we hold, RocketReach comes out ahead. Here is why, point by point.
What the data says
- Only RocketReach has a free plan to start on.
- RocketReach starts lower, at $27/mo against $85/mo.
- Both have an API and an MCP server, so either works with AI employees.
- In our Outbound ranking, RocketReach places 24 and Instantly 3 of 33.
Side by side
| At a glance | ||
|---|---|---|
| Starts at | $85/mo | $27/mo |
| Free plan | No | Yes |
| API | Yes | Yes |
| MCP server | Yes | Yes |
| Links |
Plans and pricing
Instantly
- StarterBundle with 5,000 emails per month, 1,000 uploaded contacts and 1,500 credits.$94/mo
- ScaleBundle with 100,000 emails per month, 25,000 uploaded contacts and 5,000 credits.$194/mo
- AgencyBundle with 500,000 emails per month, 100,000 uploaded contacts and 10,000 credits.$555/mo
RO
RocketReach
- EssentialsEmail-only prospecting$27/mo
- ProMulti-channel outreach with phone numbers$69/mo
- UltimateHeavy prospecting with intent data$142/mo
Prices as the vendors list them. They change often; the final price is on their sites.
Who each is for
Choose Instantly if…
B2B founders, agencies and outbound teams that run cold email at volume across many mailboxes and need warmup, rotation and one reply inbox without building the sending infrastructure themselves.
Other options worth a look
Tool·Client acquisitionRuns multichannel cold outreach with built-in email warmup, lead database, and deliverability scoring.Outbound
From $55/mo yearlyAffiliate link
Tool·Client acquisitionFind B2B prospects and run email and phone outreach campaigns from one unified platform.Outbound
From $49/moFree planAffiliate link
Tool·Client acquisitionAutomates outreach across email, LinkedIn, calls and SMS to coordinate your sales prospecting in one place.Outbound
From $49/mo yearlyAffiliate link
Tool·Client acquisitionRun cold email outreach at scale with unlimited mailboxes, warm-up automation and lead verification.Outbound
From $32/mo yearly
Tool·Client acquisitionBuilds sender reputation for new email accounts by warming them through a network of real inboxes.Outbound
From $15/mo- Tool·Client acquisitionIdentifies website visitors by company and provides EU-based B2B contact data with buyer intent signals.
Outbound
From €79/mo yearlyFree planAffiliate link