Google Business Profile vs SEMrush

Two SEO tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, SEMrush comes out ahead. Here is why, point by point.

What the data says

Only SEMrush has an MCP server, so an AI employee can work in it directly.
In our SEO ranking, SEMrush places 3 and Google Business Profile 15 of 15.

Side by side

Google Business Profile and SEMrush compared
At a glance	Google Business Profile	SEMrush
Starts at	Not known yet	€112.52/mo
Free plan	Not known yet	Yes
API	Yes	Yes
MCP server	No	Yes
Links	Visit	Visit

Plans and pricing

Google Business Profile

Pricing not in our catalogue yet.

SEMrush

FreeFor trying the platform: 1 demo project and 10 reports per day, no credit card.Free
SEO5 websites and 500 keywords tracked daily; EUR 134 monthly or EUR 112.52 per month billed annually.€134/mo
Starter (SEO + AI Search)Adds AI visibility tracking (50 prompts) and MCP access; EUR 190 monthly or EUR 158.40 per month billed annually.€190/mo
Pro+ (SEO + AI Search)15 websites, 1,500 keywords, 100 prompts; EUR 286 monthly or EUR 238 per month billed annually.€286/mo
Advanced (SEO + AI Search)40 websites, 5,000 keywords, API data integration; EUR 526 monthly or EUR 436.99 per month billed annually.€526/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Google Business Profile if…

Local and service businesses that want to control how they appear on Google Search and Maps, including opening hours, photos, posts and reviews.

Visit Read the review

Choose SEMrush if…

Marketing teams, agencies and growth marketers who want keyword research, backlink analysis, site audits, rank tracking and now AI search visibility in one subscription.

Visit Read the review

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