Frase vs Profound

Two SEO tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Profound comes out ahead. Here is why, point by point.

What the data says

Only Profound has a free plan to start on.
Both have an API and an MCP server, so either works with AI employees.
In our SEO ranking, Profound places 7 and Frase 4 of 15.

Side by side

Frase and Profound compared
At a glance	Frase	Profound
Starts at	$39/mo	Not known yet
Free plan	No	Yes
API	Yes	Yes
MCP server	Yes	Yes
Links	Visit	Visit

Plans and pricing

Frase

Starter1 seat, 1 site, 10 articles and 50 audit pages per month.$49/mo
Professional3 seats, 5 sites, 40 articles and 250 audit pages per month.$129/mo
Scale5 seats, up to 10 domains, 100 articles and 1,000 audit pages per month.$299/mo

Profound

Free trialLimited AI Marketer credits and 50 prompts tracked daily for 7 days on ChatGPT, Gemini and Google AI Overviews.Free

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Frase if…

Content marketers, SEO teams and agencies who publish articles at volume and want research, drafting, publishing and ranking checks, including visibility in AI search, in one tool.

Visit Read the review

Choose Profound if…

Marketing, content and PR teams at established brands that run answer engine optimisation next to classic SEO and need to see, fix and track how AI assistants describe their brand.

Visit Read the review

Other options worth a look

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Ahrefs
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Unify keyword research, backlink analysis, technical audits and rank tracking in one dashboard.
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Otterly.AI
Monitor how your brand appears inside AI search results across ChatGPT, Perplexity, Google AI and Copilot.
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From $25/mo yearly
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Semrush AI Toolkit
Track how your brand appears in AI search answers and measure your share of voice.
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From €94.94/moAffiliate link
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SurferSEO
Optimise your content in real time with recommendations based on top-ranking search results.
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From €49/mo yearlyAffiliate link
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Scrunch AI
Monitor how your brand appears in AI search and serve optimised pages to AI crawlers.
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From $250/mo
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