The verdict
On the data we hold, Mixpanel comes out ahead. Here is why, point by point.
What the data says
- Only Mixpanel has a free plan to start on.
- Both have an API and an MCP server, so either works with AI employees.
- In our Product analytics ranking, Mixpanel places 2 and DataHawk 7 of 7.
Side by side
Plans and pricing
DA
DataHawk
Pricing not in our catalogue yet.
Mixpanel
- FreeFree forever with up to 1 million events and 10,000 session replays a month.Free
- GrowthStarts at 0 and is usage-based on events, up to 20M events and 500K replays a month; annual billing is cheaper than monthly.Free
Prices as the vendors list them. They change often; the final price is on their sites.
Who each is for
Choose Mixpanel if…
Product, growth and analytics teams at software companies who need to see how users move through funnels and retention, without writing SQL for every question.
Other options worth a look
ToolCombines product analytics, session replay, feature flags and experiments in one open-source stack for product teams.Product analytics
Free plan
ToolShows visitor behaviour through heatmaps, session recordings and on-site surveys to uncover friction.Product analytics
From $49/mo yearlyFree planAffiliate link
ToolTrack user behaviour, retention and conversion across your web and mobile products in one platform.Product analytics
Free planAffiliate link
ToolAutomatically captures every user interaction on web and mobile apps without pre-defining individual events.Product analytics
Free plan
ToolCreate and distribute surveys to collect customer, employee, and market feedback at scale.Product analytics
From €30/mo yearlyFree planAffiliate link