The verdict
On the data we hold, Hotjar comes out ahead. Here is why, point by point.
What the data says
- Only Hotjar has a free plan to start on.
- Both have an API and an MCP server, so either works with AI employees.
- In our Product analytics ranking, Hotjar places 4 and DataHawk 7 of 7.
Side by side
Plans and pricing
DA
DataHawk
Pricing not in our catalogue yet.
Hotjar
- Free200k sessions per month, heatmaps, session replay, surveys (100 responses), unlimited users.Free
- Growth - Experience Analytics$49 per month billed annually; session-based.$588/yr
- Growth - Voice of Customer$99 per month billed annually; survey-response based.$1,188/yr
Prices as the vendors list them. They change often; the final price is on their sites.
Who each is for
Choose Hotjar if…
Marketing, product and UX teams who want to see how real visitors use their website through heatmaps, recordings and feedback, so they can find friction and fix it.
Other options worth a look
ToolAutomatically captures every user interaction on web and mobile apps without pre-defining individual events.Product analytics
Free plan
ToolAnalyse user events to understand funnels, retention, flows and cohort behaviour without writing SQL.Product analytics
Free plan
ToolCombines product analytics, session replay, feature flags and experiments in one open-source stack for product teams.Product analytics
Free plan
ToolTrack user behaviour, retention and conversion across your web and mobile products in one platform.Product analytics
Free planAffiliate link
ToolCreate and distribute surveys to collect customer, employee, and market feedback at scale.Product analytics
From €30/mo yearlyFree planAffiliate link