The verdict
There is no overall winner here, because they are not competing for the same job. Contentsquare wins on breadth, on-site insight and a gentle entry price: a free tier, replays and heatmaps mean a CRO or UX team can validate it before spending a penny. Spectacle wins on revenue clarity for B2B: it is purpose-built to follow a touchpoint through a long funnel to closed-won, which Contentsquare does not do.\n\nThe decisive question is what is currently costing you money. If you are bleeding conversions on the site and cannot see why, Contentsquare. If you are spending on ads and cannot prove which channel pays, Spectacle. For a lean founder watching cash, Contentsquare's free tier makes it the lower-risk first move, and Spectacle the deliberate second one when attribution becomes the bottleneck.
Side by side
| 9 points compared | ||
|---|---|---|
| Starts at | $49/mo | €89/mo |
| Free plan | Yes | No |
| API | Yes | Yes |
| MCP server | Yes | No |
| Custom dashboards | Yes | Yes |
| Heatmaps | Yes | No |
| Product analytics | Yes | Yes |
| Self-hosting | No | No |
| Session replay | Yes | No |
| Links |
Plans and pricing
Contentsquare
- Experience Analytics FreeFree
- Experience Analytics Growth$49/mo
Spectacle
- Essential€99/mo
- Scale€349/mo
Who each is for
Choose Contentsquare if…
Pick Spectacle if you run B2B SaaS or product-led growth and your real question is which marketing spend actually drives revenue. It connects HubSpot, Salesforce, Stripe and your ad platforms to map campaigns to pipeline and closed-won across a long funnel, which behaviour tools cannot do. You will need to commit from 99 USD/mo with no free tier, but if attribution is your bottleneck, that is exactly the spend that pays for itself.
Choose Spectacle if…
Pick Contentsquare if you are a product, UX or CRO team that needs to see on-site behaviour. You want session replays, heatmaps and journey analysis in one platform, you would rather start free and prove value before a sales call, and your core question is why visitors drop off rather than which campaign sent them. The free tier and 40 USD/mo self-serve plan make it the natural first analytics tool for a lean team.
Other options worth a look
Measure website and app traffic, user behaviour, conversions, and revenue with free event-based analytics.
View session recordings and heatmaps free to understand how users navigate your website or app.
Lightweight, open-source web analytics that shows your traffic on one page without cookies or consent banners.
Assigns unique phone numbers to campaigns so inbound calls can be attributed to their original marketing source.