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Brand24 vs Microsoft Clarity

BRvs

Two Tracking tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Microsoft Clarity comes out ahead. Here is why, point by point.

What the data says

Only Microsoft Clarity has a free plan to start on.
Both have an API and an MCP server, so either works with AI employees.
In our Tracking ranking, Microsoft Clarity places 3 and Brand24 9 of 14.

Side by side

Brand24 and Microsoft Clarity compared
At a glance	BRBrand24	Microsoft Clarity
Starts at	$199/mo	Not known yet
Free plan	No	Yes
API	Yes	Yes
MCP server	Yes	Yes
Links	Visit	Visit

Plans and pricing

BR

Brand24

IndividualSolopreneurs tracking small brands$249/mo
TeamStartups and small businesses$349/mo
ProGrowing businesses and agencies$499/mo
BusinessScaling organizations needing API$699/mo

Microsoft Clarity

ClarityFree heatmaps and session recordings; there is no paid tier.Free

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

BR

Choose Brand24 if…

We haven't written up who Brand24 suits yet.

Visit Read the review

Choose Microsoft Clarity if…

Lean marketing, product and UX teams who want free session recordings and heatmaps to see where visitors get stuck on their site.

Visit Read the review

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