Brand24 vs Google Analytics

BRvs

Two Tracking tools side by side: what each does, what it costs and who it suits.

Visit Visit

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Google Analytics comes out ahead. Here is why, point by point.

What the data says

Only Google Analytics has a free plan to start on.
Both have an API and an MCP server, so either works with AI employees.
In our Tracking ranking, Google Analytics places 2 and Brand24 9 of 14.

Side by side

Brand24 and Google Analytics compared
At a glance	BRBrand24	Google Analytics
Starts at	$199/mo	Not known yet
Free plan	No	Yes
API	Yes	Yes
MCP server	Yes	Yes
Links	Visit	Visit

Plans and pricing

Brand24

IndividualSolopreneurs tracking small brands$249/mo
TeamStartups and small businesses$349/mo
ProGrowing businesses and agencies$499/mo
BusinessScaling organizations needing API$699/mo

Google Analytics

StandardFree Google Analytics 4.Free

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Brand24 if…

We haven't written up who Brand24 suits yet.

Visit Read the review

Choose Google Analytics if…

Founders and marketers who need free, broad analytics on website and app traffic, conversions and channels, especially if they already run Google Ads and Search Console.

Visit Read the review

Other options worth a look

ToolClient acquisition
Contentsquare
Combines analytics, session replay, and heatmaps to reveal user behaviour and identify conversion friction.
Tracking
From $49/moFree planAffiliate link
Sign up on Contentsquare
ToolClient acquisition
Microsoft Clarity
View session recordings and heatmaps free to understand how users navigate your website or app.
Tracking
Free plan
Sign up on Microsoft Clarity
ToolClient acquisition
Spectacle
Links marketing touchpoints and ad spend to customer revenue and pipeline for B2B SaaS teams.
Tracking
From €89/mo yearlyAffiliate link
Sign up on Spectacle
ToolClient acquisition
Plausible Analytics
Lightweight, open-source web analytics that shows your traffic on one page without cookies or consent banners.
Tracking
From $7.50/mo yearlyFree plan
Sign up on Plausible Analytics
ToolClient acquisition
CallRail
Assigns unique phone numbers to campaigns so inbound calls can be attributed to their original marketing source.
Tracking
From $50/moAffiliate link
Sign up on CallRail
SI
ToolClient acquisition
Similarweb
Tracks website traffic, audience behavior, and competitor metrics across channels to inform marketing strategies.
Tracking
From $99/mo yearlyFree plan
Sign up on Similarweb